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The band Atlas Genius played an awesome set prior to the reveal.
Doug Coleman and TonyPSchaefer chat prior to the reveal
TonyPSchaefer grabs some footage with his Toyota-branded Bloggie.
Paradox awaits the reveal
Erica Gartsbeyn, Toyota Prius product manager, anxiously checks her phone prior to the reveal.
Commercial running on the Caesar's Palace display just prior to the release.
Branding everywhere
Russell Frost and efusco prep for the reveal shot
TFLCar's camera setup for the reveal. Many notable media outlets were present at this event.
Linq wheel
Prius under wraps just prior to the reveal.
Stryker announcing the reveal
Mockup prius lifted up, then lit up before descending back into the display.
And here we have it - the all new, 2016 Toyota Prius!
