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2010 SEMA Show: Toyota Prius PLUS Performance Package

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by stream, Nov 1, 2010.

  1. stream

    stream Senior Member

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    You can find lots of modifications over in PriusChat's 2010 Prius Accessories and Modifications forum, but I have a feeling that the upcoming Toyota Prius PLUS Performance Package from Toyota's TRD (Toyota Racing Development) is going to be discussed quite a bit over the next several months. The kit, which will be released in April 2011, features a 7 piece aerodynamic boy kit that keeps the Prius' current 0.25 coefficient of drag, 17" wheels, lowering springs, a rear swaybar, and special PLUS embroidered floormats. Start saving now. Check out the full gallery of pics below, then check out the full press release from Toyota: Toyota Prius PLUS Performance Package Gallery [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. The new PLUS package also features several Toyota accessories that complement the Prius’ core values of Eco and Advanced Technology. The end result is a more fun-to-drive, performance-enhanced Prius that maintains its industry-leading fuel efficiency. The Prius PLUS Performance Package starts with a seven-piece aerodynamic body kit including a uniquely styled rear diffuser, which enhances its already sleek appearance and maintains its 0.25 coefficient of drag. The aero kit also includes front and rear bumper spoilers and side skirts, which are complemented by race-inspired 17-inch forged wheels. Their higher strength-to weight ratio assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius’ rolling resistance. The PLUS package delivers surprising traction and handling without sacrificing any fuel efficiency. Improved performance handling is achieved with the installation of sport-tuned lowering springs that provide a lower center of gravity, enhancing the vehicles on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A rear sway bar is added to reduce body roll for flatter, more stable cornering and maneuverability. The package also includes exclusive floormats with a “PLUS” logo and a unique “PLUS” exterior badge. The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota and will be available in limited production beginning in April 2011.
    # # #​
    Toyota Prius PLUS Performance Package Features
    • Seven-piece aerodynamic body kit includes uniquely styled rear diffuser, front and rear bumper spoilers, and side skirts • 17-inch unique forged wheels • 215/45R17 tires • Lowering springs • Rear sway bar • Floormats with PLUS logo • PLUS exterior badge

     
  2. 1SMUGLEX

    1SMUGLEX I love the smug!

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    Nice:rockon:
     
  3. HI MPG

    HI MPG Active Member

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    Looks like the used the same body kit as the 10th Anniversary edition from the UK market. I prefer the rims from the UK model though...
     

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  4. Creaky

    Creaky Still motorin...

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    More pics of the Prius PLUS:

    (Originally found at the following link:
    Toyota Debuts Prius PLUS Performance Package from TRD with Aero and Suspension Mods - Carscoop)

    I wonder if the front anti-sway bar is the same diameter or did they increase it's size since they've added a rear anti-sway bar.

    And now we have a third center cap to choose from if it fits the original rims.

    Anyone want to take a bet on how much these rims will weigh each? My guess will be somewhere btwn 16 to 18 lbs.
     

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  5. Paul58

    Paul58 Mileage Miser

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    Now how much would it have taken to add fog lights to that kit and really finish it off?

    The wheels are very simular to some I am looking at...

    Sport Edition F10 Silver Painted

    [​IMG]
     
  6. macmaster05

    macmaster05 Senor Member

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    I like the lowered suspension and rims but the body kit is barely noticeable. The "Plus" name also sounds like a toothpaste. Why not label it "TRD"???
     
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  7. partsmore

    partsmore Junior Member

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    This is a sport package right? Then call it that lol....

    TRG -- Toyota Racing group..

    I agree that we need the availability of 40 miles EV.

    I would like Sync like and other internet options.
    Spare tire!
    TURBO option?
    The door panels dont appear like they are high quality material
    Ability to easily change headlamp bulbs.
    Overal servicability is important
    Oil pressure gauge
    Water temp guage
    12V battery monitor
    More variety in colors especially exterior i.e. Yellow, lipstick red

    With current solar panel technology, they are still not efficent enough for the size to
    charge battery.

    Factory winter front or something for fast electrical warmups - timed heating and cooling

    Heated seats
    Unity amoung dealer service departments and training.
    Better interior lighting (current is yellowish)
    Different Toyota logo / badging front and rear
    Factory stabilizer bar ) front

    Android app for car monitoring and control

    Sport package: suspension, tires, wheels, brakes, tinted glass, badging, body trim, etc.

    seat package
     
  8. HTMLSpinnr

    HTMLSpinnr Super Moderator
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    Sounds like this will be pre-installed on the car perhaps at port? Any thoughts on an after-market solution complete w/ installation? I'd be curious to know a price, but would guess somewhere in the neighborhood of $3995 installed.
     
  9. Rokeby

    Rokeby Member

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    OK, there will be a Sport Package. Part of giving the Prius a broader
    appeal I take it.

    However, "sport" wasn't the reason the the Prius was developed and
    initially marketed, in the face of industry criticism and popular
    skepticism. The point of the exercise was, and still is I trust, ultra low
    emissions and fuel economy. On top of this, "sport" is an incongruous
    idea, approaching an oxymoron.

    So, if there can be one special package, why not two?
    There should be a companion offering that hews close to the line of the
    original concept for the car, an aero/fuel efficiency package.

    It could consist of these refinements, each having a small contribution,
    but as a group could add up to 10% greater FE:
    * Rear wheel skirts
    * Temperature controlled grill blocks
    * Disk wheel or wheel covers (Clear covers a plus)
    * Complete under-car tray
    * Rear diffuser
    * Side skirts
    * Front fender cover with splitter
    * Aero antenna a la the Leaf
    * Additional ScanGauge-like guage package w/X-guages

    Nothing really special there, and I'd call it a job well done and an extra
    cost OEM package worth having.

    To be effective the exterior mods need to be brought together with the
    help of a wind tunnel. Could it be that this is the real crux of a soon-to-
    be sport package but no mention of a FE package? The sport package is
    just an assemblege of parts, whereas an effective FE package would
    require actual R&D = cost.

    To go to the very leading edge on aero/FE would require a side mirror
    delete and replacement with video screens and perhaps even an auto-
    activating inflatable boat tail. I can't see that happening.

    Lastly, the Aero/FE package needs a name. "Plus" would be a excellent
    choice, but "Plus" has been redefined to mean "sport." I would propose
    "Point," as low emissions and industry leading FE was the initial reason
    or point of the Prius. "Point" also as the package would keep the Prius
    out in front of the many hybrids that will be appearing soon, pointing
    the way into the uncertain future.

    The Point aero/FE pakage would also help the PHEV.

    My two cents.
     
  10. partsmore

    partsmore Junior Member

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    How about intakes and throttle bodies THAT likely would improve performance
    and MPG?

    aluminum or anodized engine components and covers?

    programmers or chips?
     
  11. LeadingEdgeBoomer

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    NOT a performance package, but an appearance package. Aside from the rear sway bar, it's all about looks. If improved performance is the goal, modifying the ICE is the only thing that it is possible to do, except at the margins.

    My brother, in the auto business, observed decades ago that among performance, reliability and economy, you can have one or two, but you cannot have all three.
     
  12. HTMLSpinnr

    HTMLSpinnr Super Moderator
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    Intakes would likely preclude the P-ZEV rating because it would remove the airbox and charcoal vapor filter next to the air filter. That's not going to happen - not from Toyota.
     
  13. partsmore

    partsmore Junior Member

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    so optimizing and improving fuel /air mixtures, timing and spark improvements doesnt improve performance, reliability and economy? Hmmm just as well go back to a carb and ol cam & valvetrain then? I disagree and history proves it.
     
  14. hyo silver

    hyo silver Awaaaaay

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    I'm more interested in the go than the show. So, I'd say yes to the suspension parts and no to the body parts. Unless.....aerodynamics were improved, and the front came with a thermostatically controlled grille block.

    But then, I don't have a 2010 anyway, and it's too late for port-installed options on previous models.
     
  15. dhchiang

    dhchiang New Member

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    I would just settle for Anti-vehicle missile launchers in the front and anti-tail gaiter environmentally friendly k-2 jelly slick in the rear. I would pay $10k for that.
     
  16. サイバーパンク

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    I had to look closely for the body kit, meh. I like the Kenstyle concept best so far, since it's not so stock and not so over-the-top. I won't complain, though, since it aftermarket is giving love to the gen III

    Also: agree on the TRD badging instead of 'Plus', although with the caveat that you can see TRD all over Toyota's trucks. It might not be as culturally 'special' as other manufacturers, but then again, being in the aftermarket + hybrid brainspace is not for those timid of counter-intuitive challenges. :D

    Eric
     
  17. hyo silver

    hyo silver Awaaaaay

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    Perceptions are changing, if slowly. But yeah, calling it 'sport' is probably pushing it. A subtle little TRD badge would convey the right message without inviting mockery.
     
  18. a_gray_prius

    a_gray_prius Rare Non-Old-Blowhard Priuschat Member

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    One option I wish they had on the Prius is a sport seat option (admittedly it wouldn't appeal to the over-40 crowd who buy a lot of Priuses) to replace the terrible stock seats with (for example) some Recaros (like the ones in an Evo, which have side airbags).
     
  19. hyo silver

    hyo silver Awaaaaay

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    Hey, some of us are still skinny enough to fit Recaros. Oh, you meant age. :rolleyes: Dude, have you ever seen an expensive sports car driven by somebody *under* 40? Like, who wasn't an athlete, or not driving his dad's car?
     
  20. JimboPalmer

    JimboPalmer Tsar of all the Rushers

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    Best typo ever!