2019 XLE road noise

Bought a 2019 Prius XLE from a dealer in South Florida pretty much sight unseen. I had a Toyota Venza for 4-5 years, and a 2008 Prius for a few years before that. I've only driven it around town but depending on the pavement the road noise seems to be quite loud. I dont really remember the road noise being that loud in the 2008. I'm half tempted to go test drive a different Prius at a local dealer just to compare.

Has anybody transitioned from a Gen 2 to a Gen 4 and able to offer some feedback?

Anybody got any tips on how to quell road noise?