A Tale of Two Headlines

Both of these Headlines/Stories have been picked up by multiple newspapers and news services.

They both cover the exact same information, but I'm not sure you'd know it from the Headlines

GM Posts Best Sales Month of the Year

And

GM, Ford sales off again in July; Toyota, Nissan continue to gain

Wonder what different perceptions people who only skim the headlines will have of the news today

 

Speaking of Incentives

GM announces rebates to reverse losses


General Motors Tuesday announced some of the highest rebates in industry history -- up to $6,500 -- as it struggles to reverse losses in market share and to clear unsold inventories in preparation for the arrival of 2005 models.

It is offering up to $6,500 on the Buick Ranier and Rendezvous SUVs and the Buick LeSabre sedan. As much as $6,000 is available on 15 other SUVs and one van. The program varies widely by region as well as by model, and the highest amounts require financing through General Motors Acceptance Corp., the carmaker's lending unit.

Rebecca Lindland, Massachusetts-based auto analyst for the economic forecasting company Global Insight, said the GMAC caveat is a smart move on GM's part. The GMAC unit earned more in the second quarter, $860 million, than GM earned selling cars.