actual cost of a prius

Given the demand that still exists on this vehicle, especially the models equipped with the Technology package, I doubt that you would get a tremendous deal at all. Most of us have been paying with 500 of MSRP, but there are regional differences.

That said, the Technology package is the one in highest demand, so there are not too many sitting on dealers' lots awaiting a bargain buyer.

 

I agree the demand is still high. It seems you are lucky to find a dealer with much selection more than 1 or 2 of a particular model. Choice of color in a model trim is hopeful at best. The salesmen pretty much tell you up front there is no room to move on price and why would they give you a couple thousand off when if they wait a day or two someone else will pay full price? I feel I was lucky at the end of the month I got a decent price on my trade in which I know they still turned for a nice profit. Also I did get a better working when I decided I wanted the 3 rather than the 2. More options on the vehicle means more built in profit.

 

The AAA price for a V-AT tonight is US$30981 from a dealer 78 miles away (probably MD).

 

I paid MSRP in late November 2009 for a model that was extremely hard to find in CA at the time: Prius III with solar package (Blizzard Pearl). I called many dealers who all agreed that these were not then available in CA. But one dealer found or ordered one which I now own. I think that these may now be found on some lots in southern CA and my guess is that one could get a discount.