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Advanced Technology Package limited to 2% of build!

Discussion in 'Gen 3 Prius Main Forum' started by benbethel, May 23, 2009.

  1. benbethel

    benbethel Junior Member

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    I just received a call from my dealer in Arizona (I've bought *five* 2nd generation priuses from them, so I think they like me) saying they had a white package 5 with bisque interior coming in, but it didn't have the solar (which I knew) but didn't have the Advanced Technology Package and asked if I was interested.... I said I'd wait for a white one with the ATP, and she said that at their district meeting they were told that Toyota was limiting the ATP to 2% of the "build" - I think that means of the total cars....

    Anyone else heard this? If so, do you think this might actually help protect the value of this package?
     
    #1 benbethel, May 23, 2009
  2. wacko999

    wacko999 New Member

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    I placed an order for a blizzard pearl, package V with advanced technology package today. They said that if I wanted barcelona red, there was one coming to them in three weeks. I had to pass since I am trying to get rid of my red Lexus because it's too much work to take care of. My blizzard white will be in sometime in August-September. They said that the red one is the only one with the advanced technology package that is coming their way that they know of for a couple of months.
     
    #2 wacko999, May 23, 2009
  3. Tideland Prius

    Tideland Prius Moderator of the North
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    Toyota USA (TMS) only expects a handful of buyers to spring for the AT Package (mostly those that value the technology in there or those moving down from Lexus and already have those technological features in their Lexus).
     
    #3 Tideland Prius, May 23, 2009
  4. Paradox

    Paradox Prius Enthusiast / Moderator
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    Yes, I remember a post here a while back that made mention that only 2-3% of total production was expected to be Prius V's with the Advanced Technology package, so it could very well be true.
     
    #4 Paradox, May 23, 2009
  5. XMAN LIVE

    XMAN LIVE "Just have Fun!"

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    From the sound of it, Toyota needs to re-think that, it seems there are a lot of people wanting 5 with ATP... it sounds like we are going to get some feedback on LKA this next week. This could make people really want it or back off and get a sunroof instead...
     
    #5 XMAN LIVE, May 23, 2009
  6. a priori

    a priori Canonus Curiosus

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    I think I'll make this available PPV.

    Let's see . . . 2% of 180,000 is 3,600 . . . $4,500 divided by 3,600 is $1.25 . . . at least half won't know about the PPV (and no-one will re-order it!), so I think I'll need to charge $12.50 per show (Danny will probably ask for $10 per event, you know!).
     
    #6 a priori, May 23, 2009
  7. Tideland Prius

    Tideland Prius Moderator of the North
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    lol
     
    #7 Tideland Prius, May 23, 2009
  8. XMAN LIVE

    XMAN LIVE "Just have Fun!"

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    Good idea, but I think I need all my money to pay for my new car. Love to get the info on LKA and cruise control. On the other hand you could be saving me a lot of cash. If the LKA and cruise thing sucks :eek:, I could ether get a sunroof or just keep my 06 Prius. I do love it and a bit scared to upgrade and not love it.
     
    #8 XMAN LIVE, May 24, 2009
  9. bob brown

    bob brown Member

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    Limit to only 2%? Didn't Toyota make a similar marketing error with the 2004 limiting the top package production?
     
    #9 bob brown, May 24, 2009
  10. a priori

    a priori Canonus Curiosus

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    I know what you mean! On practically all fronts.

    But what else to early adopters do? (Actually, we're pretty low risk folks being "early adopters" on a car using lots of proven technology.)

    I do not want to get rid of my '07, but I can't justify holding on to another car. I know there are many improvements that make this car just that much better, but it seems to be a bit of a bird-in-hand comparison. I KNOW how great the '07 is!!
     
    #10 a priori, May 24, 2009
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