Book review: Toyota Under Fire â€“ Lessons for Turning Crisis into Opportunity

Tideland Prius · Oct 27, 2011

It has been a turbulent couple of years for the auto industry, but no company experienced more turmoil than Toyota. In August 2009, a report of a case of unintended sudden acceleration that led to a number of fatalities kicked off a firestorm of accusations and finger pointing directed towards the company, and for a time, these claims threatened to bring the Japanese industrial giant to its knees.

In their new book, Toyota Under Fire, authors Jeffrey K. Liker and Timothy N. Ogden provide the reader with a comprehensive study of Toyotaâ€™s rise to the top of the automotive industry, and the effect that both a worldwide recession and a growing oil crisis were having on the companyâ€™s operations and growth. Add to this a thorough examination of the recall scandal that put into question the brandâ€™s reputation for quality, safety and reliability, and you have a book that will open your eyes to the many trials and tribulations that come with being regarded as Number One.
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Book review: Toyota Under Fire - Lessons for Turning Crisis into Opportunity - Autos.ca

I found it under the "Business Management" section at the Chapters bookstore.

Book review: Toyota Under Fire â€“ Lessons for Turning Crisis into Opportunity

Tideland Prius Moderator of the North
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Book review: Toyota Under Fire â€“ Lessons for Turning Crisis into Opportunity

Tideland Prius Moderator of the North Staff Member

Tideland Prius Moderator of the North
Staff Member