1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Demographic Survey: Prius c vs Prius v Owners

Discussion in 'Prius c Main Forum' started by zenMachine, Mar 20, 2012.

  1. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    299
    0
    Location:
    Texas
    Vehicle:
    2007 Prius


    I'm doing a survey to compare and contrast the demographics of Prius c vs Prius v owners for a Marketing class project. As Prius c owners, your valuable input would be much appreciated. I will post the results from both surveys once enough data are gathered and analyzed.

    The link below is the Prius c questionnaire. The one for the Prius v is in the Prius v subforum.

    Prius c Demography Survey

    Note: this new questionnaire was derived from the one I posted earlier in Tony's Poll thread. If you've already answered that one, no need to do it again unless you want to add some info regarding "Reasons". The old survey is now closed.

    Many thanks in advance.
     
    2 people like this.
  2. rjdriver

    rjdriver Active Member

    Joined:
    Apr 7, 2012
    400
    166
    0
    Location:
    Rhode Island
    Vehicle:
    2012 Prius c
    Model:
    Three
    Maybe I missed the link somewhere - but - how do we see the results?
     
  3. Daze

    Daze Prius C Owner

    Joined:
    Mar 14, 2012
    92
    23
    0
    Location:
    Utah
    Vehicle:
    2012 Prius c
    Model:
    Four
    Just took it. Good luck with your project!
     
  4. rjdriver

    rjdriver Active Member

    Joined:
    Apr 7, 2012
    400
    166
    0
    Location:
    Rhode Island
    Vehicle:
    2012 Prius c
    Model:
    Three
    Still not enough results to post?
     
  5. Fippin

    Fippin New Member

    Joined:
    May 14, 2012
    19
    1
    0
    Location:
    New Jersey
    Vehicle:
    2012 Prius c
    Model:
    Three
    Took the survey. Please post the results when you have them!
     
  6. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    299
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
    Here are some snapshots (literally) from the survey results. What conclusions can you draw from these?

    [​IMG][​IMG][​IMG][​IMG][​IMG][​IMG]
     
  7. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    299
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
  8. TC400

    TC400 Active Member

    Joined:
    Apr 23, 2012
    751
    169
    0
    Location:
    Pittsburgh, PA
    Vehicle:
    2012 Prius c
    Model:
    Three
    I did the survey! Please let us know the results!
     
  9. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    299
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
    [​IMG]

    Something's not working with these JPG files. Let me try .bmp format.
     
  10. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    299
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
  11. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    299
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
    I wanted to post the graphs, but somehow the pictures couldn't be uploaded to PC. So I'll just summarize the results below.

    # of Respondents: 68

    1. Primary Driver - Male: 72%; Female: 28%

    2. Age Groups: 21-29: 22%; 30-39: 25%; 40-49: 13%; 50-59: 15%; 60+: 18%

    3. Single: 25%; Married: 54%

    4. No kids: 80%; 1 kid: 15%; 2 kids: 6%

    5. City/Hwy Driving - 90/10: 10%; 80/20: 9%; 70/30: 12%; 60/40: 18%; 50/50: 16%; 40/60: 16%; 30/70: 10%; 20/80: 6%; 10/90: 6%

    6. Addition to fleet: 15%; First car: 6%; Replace another car: 80%

    7. Prius c - One: 1.5%; Two: 43%; Three: 20%; Three+Options: 18%; Four: 0%; Four+Options: 18%

    8. Reasons: Efficiency: 100%; Price: 73%; Eco-friendly: 45%; Hi-Tech: 42%; Size: 40%; a Prius: 38%; Styling: 34%; Low Maintenance: 32%; Resale value: 30%; Safety: 16%; Comfort: 12%; Foreign Oil: 10%; Performance: 7%; Business: 3%; HOV: 0%

    9. Student/Part-Time: 10%; Full-Time: 83%; Retired: 10%

    10. Income - 20K-35K: 5%; 25K-50K: 12%; 50K-75K: 25%; 75K-100K: 18%; 100K-150K: 28%; 150K+: 9%
     
  12. TC400

    TC400 Active Member

    Joined:
    Apr 23, 2012
    751
    169
    0
    Location:
    Pittsburgh, PA
    Vehicle:
    2012 Prius c
    Model:
    Three
    wow this car just appeals to so many of us! from rich to poor old to young!
     
    TheyCmeNow likes this.