First Gen 5 2023 Toyota Prius cars show up at the dealers!

Hello $8,000 markup and $41,000 price tag!

Toyota inventory | New-Toyota inventory search

It looks like the first Ro–Ro is docking to San Francisco.

 

It looks like windchill pearl (5) is the most available color, followed by guardian gray and cutting-edge silver (3 each), and only one midnight-black metallic, the last color option being the one I want on a Prius Prime SE. Toyota must have a whole lot of leftover white paint these days.

I think it is unrealistic for anyone to expect to get a Gen 5 Prius or Prius Prime unless they get on the dealer waitlist and wait for a year. Even with that, most dealers are charging hefty markups.

 

More keep popping up every minute. I see three in supersonic red and one in reservoir blue now.

There is still only one midnight-black metallic. The most available colors are windchill pearl, guardian gray, and cutting-edge silver.

 

Try increasing the range to 500 miles. I see about 28 in Southern California right now, but the number is constantly increasing. The Ro–Ro is probably docking to Los Angeles, not San Francisco.

 

Here is the current trim breakdown:

XLE: 38
Limited: 3
LE: 1

So, Toyota chooses to mostly produce the worst trim probably because they make the most money out of it. Go find the only fuel-efficient trim, which is LE, if you can!

 

The dealers have absolutely no control over which color is delivered to them—or which model, which trim, which options, which accessories, etc. Toyota dealer allocations are entirely random.

 

Probably not. However, they probably do some marketing research/data science as all companies do.

 

No soup for you!!

 

I don't think so. The poster probably mistook Gen 4 for Gen 5.

All 46 on the inventory are showing as "Vehicle is in build phase. Contact dealer to confirm availability date." Moreover, there is none showing within 500 miles of Connecticut. All are in California or nearby.