Forbes: The 2014 Chevrolet Malibu Makes Stop/Start Technology Standard (And Why It Matters)

I don't think it is a good idea. It is a horrible implementation, and if that is a person's first experience with a "hybrid" (I realize it isn't since there is still only 1 motive source) it may put them off of the real thing and the negative publicity will be huge. And you know that the normal uneducated fool that shops for cars and the media that backs these stories will not be able to differentiate between the technologies.

I see this as the same sort of thing that caused diesels to fail in the US. GM produced crap, people bought it and assumed it was crap because it was diesel and not because it was GM. Then the idea dies because of the makers' poor implementation.