Half-Price Bookstore installs first charging station in DFW

As the plug-in cars roll into Texas later this year, drivers will be able to juice up their electric vehicles at the bookstore's flagship location on Northwest Highway for free.

The charger is relatively slow, and some cars will take hours to get a full charge. So the idea is to change consumer thinking about refueling, from waiting next to the vehicle to just leaving the car plugged in while shopping.

"We're thinking lunch hour, when they come and shop anyway," said Becky Gomez, promotions manager for Half Price Books. "We'll give them a basket, too."

The charging station can send text messages to drivers inside the store about their charging status.

Half Price will let customers use the stations for free until next September, when executives will decide whether to charge. Half Price buys renewable electricity from Green Mountain Energy.

Half Price Books first to install electric vehicle charging station in Dallas-Fort Worth | News for Dallas, Texas | Dallas Morning News | Dallas Business News