Honda Aims to Profit from Rivals' Woes - Honda is having a better crisis than rivals

Honda Aims to Profit from Rivals' Woes - BusinessWeek

Interesting... the criticims in the very last paragraph echo of what Toyota had been doing for awhile and it's worked pretty well for them. Amongst the non-hybrid/non-efficiency car circle, many complain that Toyota sells vehicles w/"no soul" and "Japanese Buicks". Many in the sports car world hate the fact that Toyota killed the Supra, to a lesser extent the MR2 and that it has little that's sporty, other than the IS-F.