Honda decides eco-features, not hot people at the beach, should define Insight ads

I can't blame marketing for the existing product. However, I don't understand the design of the existing product, which came up very short. Nor do I understand the the product placement (name used) which is a marketing function.

First point: this is a smaller car that gets worse gas mileage and with inferior performance than its competition or predecessor. Hello? That's a massive fail and I would be embarrassed to have produced a smaller vehicle that didn't at least equal the competition on such performance benchmarks. There is no justification left for the product...

Second point: Why name it after a superior product in a different class? Way to destroy an overarching product differention point. It gives "killing two birds with one stone" a wholly unintended and unfortunate new meaning. The Insight can't even find footing compared to its own stable.

Honda blew it, massively.

 

Can't we have both?

How about hot people talking about eco features while at the beach?

 

My favorite commercial at the moment features hot people (women) at the beach. In fact, it's called "Beaches".