Hybrid split in half longitudinally

Toyota is trying to sell more hybrids in Puerto Rico and has started an aggressive promotional campaign. Today I visited the island's largest mall, where they had on display a Prius and two hybrid Highlanders, one of which was cut longitudally in half, showing the internal workings of the hybrid system during stop, start, normal driving, acceleration and deceleration. A couple of observations worth mentioning:

1. The Highlander battery is under the second row of seats.
2. The 12 volt battery is small and is at the front with the rest of the hybrid system.
3. Upon start, the electric generator spins with the engine off (like in the Prius) and after about 7 seconds (as in the Prius) the ICE starts. However, in the display a red light inside the cylinders (to indicate fuel burning) comes on as soon as the ICE turns; in other words, there's no spinning with the engine off before fuel ignition. Of course, this may have been done on purpose to simplify things.

The price of the Highlander? I did not not ask, but it looks very expensive.