Is this the right time to buy? Went to dealer today.

Discussion in 'Gen 3 Prius Main Forum' started by Peakbagr, Feb 9, 2010.

  1. SageBrush

    SageBrush Senior Member

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    hlkc, when you say trim III 'with audio', are you talking about an audio package different than what the basic III comes with ?

    MSRP for the base III is 23,800, so adding on 1,250 is about 25k, or paying list and getting a tint thrown in. I must be missing something.

    One other point to consider: if the dealer has any cars on the lot that arrived before Toyota increased prices, I think the customer is on firm ground in using the older pricing scheme. In fact, since the price increase was a Toyota response to high demand that has evaporated, I would just ignore the new pricing, period.

    Tell the dealer that while you *completely* understand their side of things, you have to include a market adjustment.

    Dealer: WHAT market adjustment !?!
    You: What *this* market will bare.

    And by the way, mention that your SO thinks you are nuts buying a car with defective brakes, but you like Toyota, and are willing to gamble that a fix will come along before the car kills you.

    In short, feed the dealer all the BS and spin they feed customers.
     
  2. hlkc

    hlkc New Member

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    I was referring III with Nav and I thought the MSRP is $26.5K and base III MSRP is $24.5K base on Toyota.com.
     
  3. SageBrush

    SageBrush Senior Member

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    I think the difference is delivery charge.
    If the seat charge of $1250 is msrp, and the tint is $200, list price is about $28k by my reckoning.

    I have read before that dealer markup from invoice to list on the base car is 10%, holdback is 2 - 3%, and markup on packages is ~ 30%. If this is true, then the dealer no profit starting line is .91(22,800) - .03(28,000) + 0.77(5,200) = $23,912.

    This assumes no additional dealer incentives, and using the new Toyota pricing.
    I say start your offer at $22,500, and go up to $23,500 if you are feeling generous and the dealer throws in mats, bumper protector, storage webbing etc.

    Why start at $1500 less than "cost" ?
    For one, the delivery charge is horribly inflated;
    two, use old Toyota pricing;
    three, the car can easily sit another 3 - 6 months if you do not buy it. That is 1 - 2% more finance charges the dealer has to eat.

    This is without considering additional dealer incentives that you may be unaware of.
     

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  4. aapoppa

    aapoppa formerly known as "Popoff"

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    Because VA is not in the SET territory. Vehicles there are not loaded with the extra expensive stuff such as the $700+ Toyoguard package many SET cars come in from the port with.

    That being said, I got my V with Nav and no other extras in NC last June.
     
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