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Japan Disaster Impact on North America Toyota Production

Discussion in 'Gen 3 Prius Main Forum' started by twittel, Mar 18, 2011.

  1. twittel

    twittel Senior Member

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    Here's a statement from Toyota regarding North American production in light of the disaster. Here's the resource link: Newsroom : Updated Toyota Statement Regarding Earthquake and Tsunami in Japan / Toyota

    Posted to: Corporate, Toyota
    Updated Toyota Statement Regarding Earthquake and Tsunami in Japan

    NEW YORK, NY (March 16, 2011; Posted at 3:15 PM EDT) Regarding Toyota's North American operations, so far the impact is limited. All 13 North American vehicle and engine plants are running normally, although overtime has been curtailed for now to assure we maintain adequate inventories of parts that come from Japan. In addition, since most parts and materials for Toyota's North American-built vehicles are provided by suppliers in North America, this helps insulate Toyota's North American plants from production interruptions in Japan.

    Regarding dealerships in the US, inventories are good with adequate levels of supply. Toyota now makes 12 different models in North America, including high-volume vehicles such as Camry, Corolla, RAV4, and Lexus RX 350, and nearly 70 percent of all Toyota and Lexus vehicles sold in the U.S. are made in North America. Prius vehicles are built in Japan, and thus impacted more by the production halt there. But for now inventory levels of the Prius at U.S. dealerships are generally still adequate.

    Regarding battery production in Japan, while future production plans are to be determined, only one of three hybrid battery plants in Japan sustained limited damage from the earthquake. The other two plants are located in central Japan and were not affected. The company is making every effort to minimize any long-term impact on Prius availability.

    Meanwhile, Toyota employees in the U.S. are very interested in contributing to relief efforts in Japan. To make their support go further, Toyota Affiliates in the U.S. will match their personal relief donations to the American Red Cross.

    This is in addition to Toyota Motor Corporation in Japan donating 300 million yen (approximately $3.75 million) to support relief efforts.

    We will continue to provide updates as new information becomes available.
     
  2. malorn

    malorn Senior Member

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    Very significant for the coming weeks and months.
     
  3. maomao

    maomao New Member

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    Anyone knows where in Japan the Prius is made? Is the plant close to the quake center?
     
  4. malorn

    malorn Senior Member

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    I think it is Toyota City which is south of tokyo.
     
  5. mickey513

    mickey513 Member

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    Picked up a few of the local newspapers today and peek inside the auto classified sections. Many of the dealerships in my area are still taking $2000 off MSRP on new 2011 Prius II without a need for negotiation. I suspect you can get even more off with a 2011 Prius III and up. I feel sorry for those of you who got suckered into paying MSRP or getting only a tiny/marginal discount with the Prius supply being cut off crap because of the disaster in japan.