Lindsay Lohan and GM SUVs

LINDSAY LOHAN AND GM SUVs

Remember the OJ Simpson white Ford Bronco chase on the freeways of Los Angeles? The sale of Broncos (particular white ones) reportedly went through the roof immediately thereafter.

Some automotive insiders think General Motors might similarly benefit from the recent incident involving Lindsay Lohan chasing the mother of her former assistant in a GMC Yukon. The mother was driving a Cadillac Escalade. In its column called (appropriately enough) Auto Insider, The Detroit News says the publicity was tantamount to high-profile product placement. "Car companies regularly pay millions to have their vehicles showcased in blockbuster movies, on music videos and with hot stars behind the wheel," says TDN. "And GM didn't have to pay a penny for the attention."

Of course, the OJ Bronco incident occurred right in the middle of the National Basketball Association finals, and the chase was seen by millions of viewers for several minutes. All we got from the Lindsay Lohan car chase was her mug shot. On the other hand, the fact that the public now knows that Lindsay drove a GMC Yukon (and not something more predictable for a Hollywood star, like a Bentley) has to be good public relations for General Motors.

It's the best free PR for an automotive company...since Al Gore III got busted for taking his Toyota Prius to 100 mph.

Back Seat Driving


GMC Yukon, sans Lohan

 

<div class='quotetop'>QUOTE(hyo silver @ Jul 28 2007, 05:44 PM) [snapback]486860[/snapback]</div>

The scary thing is, a whole lot of people wanted to be like OJ - and subsequently went out and bought white Ford Broncos. :blink: