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Local Toyota Advertising

Discussion in 'Gen 3 Prius Main Forum' started by 2to4, Apr 18, 2010.

  1. 2to4

    2to4 Wherever we end up

    Joined:
    Jul 19, 2009
    67
    5
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    Location:
    Southwest, Indiana
    Vehicle:
    2010 Prius
    Model:
    IV
    It's interesting to see the local Toyota dealer advertising again, and more interesting to see the incentives its offering for each vehicle.

    Camry = $1,500 Cash Back or 0% APR

    Corolla = $1,000 Cash Back or 0% APR

    Prius = $750 Cash Back or 2.9% APR

    There were no incentives for our 2010 Prius purchase last summer, so it seems as though Toyota has acknowledged a dip in the Prius sales. However, I believe the smaller incentives for the higher-priced Prius show that the Prius is still in high demand, in spite of the brake software recall; and Toyota knows it still has a "winner" in the Prius.