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Love that Lowball MPG Target!

Discussion in 'Gen 3 Prius Main Forum' started by ronhowell, Mar 25, 2009.

  1. ronhowell

    ronhowell Active Member

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    Don't you just love the way the G3 Prius Chief Engineer set that MPG target at "relatively modest" 62.9, so that all (or almost all) the car mag drive reviewers could write and brag about how they were able to beat his mark?!

    I'll bet it was deliberate on his part, enabling them all preen in their write-ups on their eco-driving skills while also praising the improved performance.

    Masterful!
     
  2. Prius Team

    Prius Team Toyota Marketing USA

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    That would have been a brilliant stroke of marketing!

    Unfortunately, we didn't plan it that way. He drove it in a reasonable manner (according to him), and frankly, was embarrassed he got beat by all the journalists. Though, of course now he is all smiles.

    Doug Coleman
    Prius Product Manager
    Toyota Motor Sales USA
     
  3. ronhowell

    ronhowell Active Member

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    An unintended consequence perhaps, Doug, but still a brilliant stroke of marketing magic!