Making an impression in custom-cut vinyl

Making an impression in custom-cut vinyl

The ultimate graphics package is called a wrap. This involves digital imagery taken to the extreme of literally wrapping the entire vehicle in vinyl.

Toyota and the World Wildlife Fund joined promotional forces at the Canadian International Auto Show in Toronto earlier this year, to create a Prius wrapped with the digital image of a polar bear.

The newspaper article has a picture of that Prius. It was a 2004 totally covered in World Wildlife Fund graphics with sponsors, etc.