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Mini Cooper ad

Discussion in 'Fred's House of Pancakes' started by efusco, Feb 23, 2008.

  1. efusco

    efusco Moderator Emeritus
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    They're showing this cool mini cooper ad repeatedly during the Tennessee v Memphis game tonight.


    hmmm, apparently I don't know how to embed the youtube things...
     
    #1 efusco, Feb 23, 2008
  2. Bill Merchant

    Bill Merchant absit invidia

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    You must be watching an international satellite broadcast, that's not in English.
    PORTE APERTE IL 10 E L'11 NOVEMBRE.
     
    #2 Bill Merchant, Feb 24, 2008
  3. Tideland Prius

    Tideland Prius Moderator of the North
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    Well they have an English version of that cause I've seen that without the italian (I think) stuff at the end.

    Quite creative.
     
    #3 Tideland Prius, Feb 24, 2008
  4. efusco

    efusco Moderator Emeritus
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    Oops, sorry, I didn't even listen to the youtube one when I saw the familiar images from the US commercial. I don't actually even remember any voice-over...seems like it was just the pin-ball thing.
     
    #4 efusco, Feb 24, 2008
  5. tcooper185

    tcooper185 Member

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    I saw the ad too, and didn't really get it. Even rewound it and watched it again with no real idea of its message.
     
    #5 tcooper185, Feb 24, 2008
  6. Sufferin' Prius Envy

    Sufferin' Prius Envy Platinum Member

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    It's like a certain* presidential candidate's message. It's all about mood, not substance.

    * Non-FHOPolitics self censoring. :tape2:
     
    #6 Sufferin' Prius Envy, Feb 24, 2008
  7. efusco

    efusco Moderator Emeritus
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    The "message", I guess, is that it's a fun car. I just felt the ad was creative and interesting, it got my attention and I remember the car. And isn't the point to get people's attention and make the product memorable? I'm not sure a message is really necessary.
     
    #7 efusco, Feb 24, 2008
  8. Tideland Prius

    Tideland Prius Moderator of the North
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    Probably highlighting two things

    1. It has double dutch doors

    2. it's bigger inside so it can fit the ball.
     
    #8 Tideland Prius, Feb 24, 2008
  9. Spectra

    Spectra Amphi-Prius

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    Will never beat the early 1960's Woody Clubman with cyclops dash & moustache grill. Never. ;)
     
    #9 Spectra, Feb 25, 2008
  10. Somechic

    Somechic Member

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    I think it re-enforces how small the Mini Cooper is. So small, it fits inside a pinball game.
     
    #10 Somechic, Feb 25, 2008
  11. Alric

    Alric New Member

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    Speaking of. Is the mileage they advertise realistic?
     
    #11 Alric, Feb 25, 2008
  12. apriusfan

    apriusfan New Member

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    Re 'smallness'

    I think the Smart for2 beats the MINI for the smallness award.
     
    #12 apriusfan, Feb 25, 2008
  13. apriusfan

    apriusfan New Member

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    Don't forget the ad is for the non-turbo N.A. edition of the MINI, so it is giving up something like 50+ hp. But the mileage is realistic if you don't get aggressive with the go pedal.
     
    #13 apriusfan, Feb 25, 2008
  14. Somechic

    Somechic Member

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    Re: Re 'smallness'

    Agreed, but Smart isn't advertising its car in a pinball machine.
     
    #14 Somechic, Feb 25, 2008
  15. Rae Vynn

    Rae Vynn Artist In Residence

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    Maybe the message is that you'll feel like you're in a pinball game if you drive a Mini?

    Have you seen the crash ratings on those things? No Thank You!
     
    #15 Rae Vynn, Feb 25, 2008
  16. stan11003

    stan11003 New Member

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    You must be joking.... Minis are very crash worthy (see below)

    The second generation MINI Cooper hardtop earned impressive scores for front and side impact and roll-over testing in the latest National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP) testing.
    In the NCAP side impact testing, the 2008 MINI Cooper received a 5-Star rating for front seat occupant side-impact protection - the highest rating issued by NHTSA. In the same test the MINI Cooper received a 4-Star rating for rear seat occupants.
    In frontal impact testing the MINI Cooper received a 4-Star rating for both front seat occupants. In addition the MINI Cooper carries a 5-Star rating for rollover safety.
    We are delighted that the NHTSA tests confirm MINIs excellent occupant protection in crash situations
    ​
    said Jim McDowell, Vice President of MINI USA.
    It is a testament to the level of safety we engineer in our cars, making MINI one of the safest small cars on the road today.
    ​
    The MINI Cooper and Cooper S help to maximize occupant safety with a total of six airbags - two frontal impact bags, two seat-mounted side impact bags and an impressive Head Protection air bag curtain that protects both front and rear passengers in the event of a side impact or roll-over. MINI’s crash worthiness is also enhanced by a rigid steel safety cage that helps to redirect impact forces away from occupants.
    Of course it is better to avoid an accident and MINI offers a palette of advanced electronic braking and traction management technologies to help keep the car safely on the road. In addition to standard Anti-Lock Brakes, and All Season Traction, (AST), MINI offers Brakeforce Distribution (EBD), Corner Brake Control (CBC) and available Dynamic Stability Control (DSC).
     
    #16 stan11003, May 30, 2008
  17. Yankees251

    Yankees251 Black Touring HI Package

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    I think Mini's require higher octane fuel, 91 maybe? Kinda defeats purpose of little car.
     
    #17 Yankees251, May 30, 2008
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