Toyota's May "Perfect Timing" incentives are said to vary by region? What are they offering on the 2009 where you live?
Here in Texas, I checked this morning and, to me, the incentives aren't very "incentiful". Good news is the offers are less than a month duration (expire 6-1) so new offers should come just as the 2010 arrives. Prius: $1500 cash back on 09 (up from $1,000) but dropped all the low APR financing offers. Except for the 09 camry/corolla models, most low financing offers are gone and replaced with slightly greater cash back amounts across the board. I expected better. FWIW