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Prius March sales

Discussion in 'Gen 2 Prius Main Forum' started by longshortofit, Apr 2, 2004.

  1. longshortofit

    longshortofit Junior Member

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    Just saw this on a Toyota Stock market info about the Prius. Quite an increase in one Month

    Sales of Toyota's Prius model gas-electric hybrid were up 49.2% to 3,778 units sold in March

    Well mine was not one of these.......

    Steve ~~~_/)_~~~
     
    #1 longshortofit, Apr 2, 2004
  2. bookrats

    bookrats New Member

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    Wonder if those are world-wide numbers. Elsewhere on the board, they've mentioned that the '04 Prius didn't go on sale in Europe until Feb. of this year. (At least in the Netherlands.)
     
    #2 bookrats, Apr 2, 2004
  3. longshortofit

    longshortofit Junior Member

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    I forgot to say that these numbers are for the United States.
     
    #3 longshortofit, Apr 2, 2004
  4. Danny

    Danny Admin/Founder
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    These are US Sales figures.

    Here's a breakdown:

    Code:
    
TOYOTA  RETAIL  SALES

(INCLUDES FLEET & HAWAII)

March, 2004



                    ----- CURRENT MONTH -----                 -- CALENDAR YEAR TO DATE --

                                                 DSR %                               DSR %

                           2004          2003    CHG           2004          2003    CHG



PRIUS                     3,778         2,532     49.2        9,918         6,106     60.3
    A note: Sales are down for Toyota on every passenger car except for the Prius.

    Code:
    TOYOTA  RETAIL  SALES

(INCLUDES FLEET & HAWAII)

March, 2004



                    ----- CURRENT MONTH -----                 -- CALENDAR YEAR TO DATE --

                                                 DSR %                               DSR %

                           2004          2003    CHG           2004          2003    CHG



ECHO                        384         3,787    -89.9        1,338         9,556    -86.2

COROLLA                  28,199        32,611    -13.5       75,125        75,997     -2.4

CELICA                      979         1,476    -33.7        2,608         3,516    -26.8

CAMRY                    35,100        38,656     -9.2       96,180        94,004      1.0

AVALON                    3,827         4,917    -22.2        9,883        13,016    -25.1

MR2 SPYDER                  274           307    -10.7          712           724     -3.0

PRIUS                     3,778         2,532     49.2        9,918         6,106     60.3

SCION xA                  1,648           -       --          3,486           -       --

SCION xB                  3,551           -       --          7,675           -       --

TOTAL TOYOTA DIV. 

  PASS. CAR              77,740        84,286     -7.8      206,925       202,919      0.6

ES 330                    6,876         5,376     27.9       17,676        13,924     25.3

LS 430                    3,010         1,517     98.4        7,877         4,503     72.6

SC 430                      900           808     11.4        1,998         2,246    -12.2

GS 300                      452           855    -47.1        1,683         2,326    -28.6

GS 430                       69           150    -54.0          312           463    -33.5

IS 300                    1,007         1,453    -30.7        2,457         3,392    -28.5

TOTAL LEXUS PASS. CAR    12,314        10,159     21.2       32,003        26,854     17.6

TOTAL TOYOTA PASS. CAR   90,054        94,445     -4.6      238,928       229,773      2.6

SIENNA                   15,724         6,603    138.1       42,145        17,880    132.6

RAV4                      6,481         7,016     -7.6       16,789        17,213     -3.7

4RUNNER                  10,018         8,334     20.2       27,794        22,392     22.5

HIGHLANDER               11,311        11,193      1.1       29,293        27,137      6.5

LAND CRUISER                557           457     21.9        1,501         1,413      4.8

SEQUOIA                   5,036         4,671      7.8       14,055        13,270      4.5

TOTAL SUV                33,403        31,671      5.5       89,432        81,425      8.4

4X2 TACOMA                8,534         8,513      0.2       22,153        20,863      4.8

4X4 TACOMA                5,124         5,314     -3.6       14,733        13,525      7.5

TOTAL TACOMA             13,658        13,827     -1.2       36,886        34,388      5.9

TUNDRA                    8,671         7,845     10.5       23,941        20,293     16.4

TOTAL PICKUP             22,329        21,672      3.0       60,827        54,681      9.8

TOTAL TOYOTA DIV. 

  LT TRUCK               71,456        59,946     19.2      192,404       153,986     23.3

LX 470                      713           617     15.6        2,080         1,770     16.0

GX 470                    2,947         2,663     10.7        7,536         6,668     11.5

RX 330                    9,039         7,410     22.0       23,773        16,896     38.9

TOTAL LEXUS 

  LIGHT TRUCK            12,699        10,690     18.8       33,389        25,334     30.1

TOTAL TOYOTA 

  LIGHT TRUCK            84,155        70,636     19.1      225,793       179,320     24.3

TOTAL TOYOTA DIV.       149,196       144,232      3.4      399,329       356,905     10.4

TOTAL LEXUS              25,013        20,849     20.0       65,392        52,188     23.7

TOTAL TOYOTA            174,209       165,081      5.5      464,721       409,093     12.1
     
    #4 Danny, Apr 2, 2004
  5. hedwig

    hedwig New Member

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    Sales are up only on the Prius and the SUVs. This is starting to appeal to my competitive nature.
     
    #5 hedwig, Apr 2, 2004
  6. bookrats

    bookrats New Member

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    Oh, it's a 49.2% increase from March 2003. Initially, I thought the increase was compared to February 2004. (Yeah, I know -- I should have thought it through. Where would all those extra Prii come from? :? )

    That doesn't surprise me a lot, really, between the (to my mind) vast improvements in the 2004 Prius from the 2003, the value for money of the '04, and the 1st year demand for a "hot new model". Still, very pleasing to see.

    Now that opens up a can of speculation. Is it that Americans are buying far more trucks & SUVs than cars this year, for every automobile manufacturer? Or, with the exception of the Prius, is the Toyota 2004 car lineup considered substandard to the competition? (Guess you'd have to look at Honda, Ford and GM sales.)

    It would also be interesting to see the effect of the price of gas going sharply up -- and staying up -- on the sales figures a year from now.
     
    #6 bookrats, Apr 2, 2004
  7. Bill60546

    Bill60546 Member

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    Danny:
    As an economist, we tend to have limited eyesight :roll: . Could you please advise source of data so I can see it without being out of format so to speak. Thanks!
     
    #7 Bill60546, Apr 2, 2004
  8. Danny

    Danny Admin/Founder
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    Not sure if you can view this or not, but this is an article that I have access to because I have Toyota Press Credentials:

    http://pressroom.toyota.com/photo_library/...tml?id=20040401

    The format posted above is actually the real format the webpage is in - looks like an ASCII file :)

    Here's the full press release:

    Code:
    Toyota Reports Best-Ever March Sales And Record-Setting First Quarter



 



04/01/2004 Torrance, CA 







Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever March sales of 174,209, an increase of 5.5 percent from last year's record March. Toyota also posted its best-ever first quarter in 47 years of business in the U.S. with sales of 464,721, up 12.1 percent over the same period last year.



"Despite skyrocketing fuel prices, industry sales, especially in the light truck segment, remain strong," said Jim Press, TMS executive vice president and COO. "We anticipate a dramatic shift into higher fuel efficiency models if oil prices remain high."



The Toyota Division had a best-ever March with 149,196 units sold, up 3.4 percent. The Lexus Division enjoyed its best-ever March with sales of 25,013, an increase of 20.0 percent.



Toyota Division reported best-ever March light truck sales of 71,456, an increase of 19.2 percent. Leading the way was the Sienna van with its best-ever sales month of 15,724 units sold, an increase of 138.1 percent over the same period last year and breaking its previous sales record set just last month. Toyota mid-size sport utility vehicles (SUV) recorded strong March sales as the Highlander posted 11,311 sales, up 1.1 percent, while the 4Runner sold 10,018 units, up 20.2 percent. The Tundra full-size pickup posted sales of 8,671, an increase of 10.5 percent. The Sequoia full-size SUV also enjoyed strong sales of 5,036 units, up 7.8 percent. Sales of the Land Cruiser full-size SUV were up 21.9 percent.



Scion, the new car marque from TMS, reported its second consecutive best-ever month with 5,199 units sold in March. The popular xB urban utility vehicle posted a best-ever 3,551 units sold. The xA hatchback also recorded best-ever sales of 1,648.



Toyota passenger car sales got a boost from the Prius gas-electric hybrid mid-size sedan, which posted best-ever March sales of 3,778, an increase of 49.2 percent.



Lexus Division light trucks enjoyed best-ever March sales of 12,699, an increase of 18.8 percent. The record-setting month was led by the RX 330 luxury SUV with best-ever March sales of 9,039, up 22.0 percent. The GX 470 luxury mid-size SUV posted best-ever March sales of 2,947, an increase of 10.7 percent, while sales of the LX 470 full-size luxury SUV were up 15.6 percent.



Lexus passenger car sales were up 21.2 percent with 12,314 units sold. The ES 330 luxury sedan recorded its best-ever March with sales of 6,876, an increase of 27.9 percent. The LS 430 flagship luxury sedan posted strong sales of 3,010, up 98.4 percent, while sales of the SC 430 hardtop convertible rose 11.4 percent.



Sales of North American-built vehicles accounted for 63.9 percent of total March sales.





TOYOTA  RETAIL  SALES

(INCLUDES FLEET & HAWAII)

March, 2004



                    ----- CURRENT MONTH -----                 -- CALENDAR YEAR TO DATE --

                                                 DSR %                               DSR %

                           2004          2003    CHG           2004          2003    CHG



ECHO                        384         3,787    -89.9        1,338         9,556    -86.2

COROLLA                  28,199        32,611    -13.5       75,125        75,997     -2.4

CELICA                      979         1,476    -33.7        2,608         3,516    -26.8

CAMRY                    35,100        38,656     -9.2       96,180        94,004      1.0

AVALON                    3,827         4,917    -22.2        9,883        13,016    -25.1

MR2 SPYDER                  274           307    -10.7          712           724     -3.0

PRIUS                     3,778         2,532     49.2        9,918         6,106     60.3

SCION xA                  1,648           -       --          3,486           -       --

SCION xB                  3,551           -       --          7,675           -       --

TOTAL TOYOTA DIV. 

  PASS. CAR              77,740        84,286     -7.8      206,925       202,919      0.6

ES 330                    6,876         5,376     27.9       17,676        13,924     25.3

LS 430                    3,010         1,517     98.4        7,877         4,503     72.6

SC 430                      900           808     11.4        1,998         2,246    -12.2

GS 300                      452           855    -47.1        1,683         2,326    -28.6

GS 430                       69           150    -54.0          312           463    -33.5

IS 300                    1,007         1,453    -30.7        2,457         3,392    -28.5

TOTAL LEXUS PASS. CAR    12,314        10,159     21.2       32,003        26,854     17.6

TOTAL TOYOTA PASS. CAR   90,054        94,445     -4.6      238,928       229,773      2.6

SIENNA                   15,724         6,603    138.1       42,145        17,880    132.6

RAV4                      6,481         7,016     -7.6       16,789        17,213     -3.7

4RUNNER                  10,018         8,334     20.2       27,794        22,392     22.5

HIGHLANDER               11,311        11,193      1.1       29,293        27,137      6.5

LAND CRUISER                557           457     21.9        1,501         1,413      4.8

SEQUOIA                   5,036         4,671      7.8       14,055        13,270      4.5

TOTAL SUV                33,403        31,671      5.5       89,432        81,425      8.4

4X2 TACOMA                8,534         8,513      0.2       22,153        20,863      4.8

4X4 TACOMA                5,124         5,314     -3.6       14,733        13,525      7.5

TOTAL TACOMA             13,658        13,827     -1.2       36,886        34,388      5.9

TUNDRA                    8,671         7,845     10.5       23,941        20,293     16.4

TOTAL PICKUP             22,329        21,672      3.0       60,827        54,681      9.8

TOTAL TOYOTA DIV. 

  LT TRUCK               71,456        59,946     19.2      192,404       153,986     23.3

LX 470                      713           617     15.6        2,080         1,770     16.0

GX 470                    2,947         2,663     10.7        7,536         6,668     11.5

RX 330                    9,039         7,410     22.0       23,773        16,896     38.9

TOTAL LEXUS 

  LIGHT TRUCK            12,699        10,690     18.8       33,389        25,334     30.1

TOTAL TOYOTA 

  LIGHT TRUCK            84,155        70,636     19.1      225,793       179,320     24.3

TOTAL TOYOTA DIV.       149,196       144,232      3.4      399,329       356,905     10.4

TOTAL LEXUS              25,013        20,849     20.0       65,392        52,188     23.7

TOTAL TOYOTA            174,209       165,081      5.5      464,721       409,093     12.1

MEMO:

DOM. COROLLA             26,851        25,942      3.5       71,687        60,338     17.2

DOM. CAMRY               32,231        35,681     -9.7       85,594        79,344      6.5

DOM. PICKUP              22,329        21,672      3.0       60,827        54,681      9.8

DOM. RX 330               5,307           -       --         13,037           -       --







TOYOTA DIV. 

  IMPORT CAR             14,831        17,746    -16.4       39,761        50,221    -21.9

LEXUS IMPORT CAR         12,314        10,159     21.2       32,003        26,854     17.6

TOYOTA DIV NA 

  BUILT CARS             62,909        66,540     -5.5      167,164       152,698      8.0

TOTAL TOYOTA CARS        90,054        94,445     -4.6      238,928       229,773      2.6



TOYOTA DIV. IMPORT 

  LT TRUCK               28,367        27,000      5.1       75,377        68,155      9.1

LEXUS IMPORT LT TRUCK     7,392        10,690    -30.9       20,352        25,334    -20.7

TOYOTA DIV NA BUILT 

  LT TRUCK               43,089        32,946     30.8      117,027        85,831     34.6

LEXUS NA BUILT 

  LT TRUCK                5,307           -    --            13,037           -    --

TOTAL TOYOTA LT TRUCK    84,155        70,636     19.1      225,793       179,320     24.3



SPORT UTILITY VEHICLES   46,102        42,361      8.8      122,821       106,759     13.5

   Memo: Lexus Sport 

     Utility             12,699        10,690     18.8       33,389        25,334     30.1



SMALL VANS               15,724         6,603    138.1       42,145        17,880    132.6

PICKUPS                  22,329        21,672      3.0       60,827        54,681      9.8



* NORTH AMERICAN BUILT VEHICLES

COROLLA                  26,851        25,942      3.5       71,687        60,338     17.2

CAMRY                    32,231        35,681     -9.7       85,594        79,344      6.5

AVALON                    3,827         4,917    -22.2        9,883        13,016    -25.1

SIENNA                   15,724         6,603    138.1       42,145        17,880    132.6

PICKUP                   22,329        21,672      3.0       60,827        54,681      9.8

SEQUOIA                   5,036         4,671      7.8       14,055        13,270      4.5

RX 330                    5,307           -       --         13,037           -       --

TOTAL                   111,305        99,486     11.9      297,228       238,529     23.0

N.A. VEHICLES % OF TOTAL   63.9%         60.3%                 64.0%         58.3%



SELLING DAYS                 26            26                    76            75

DSR = DAILY SELLING RATE
     
    #8 Danny, Apr 2, 2004
  9. Tempus

    Tempus Senior Member

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    Well, the Prius is up 60% Year To Date over '03

    However, the LS 430 is up 72% and the new Sienna is up 132%

    The real question is, are there enough digits in their spreadsheet column to show the increase the Prius would have had if it had been available to buy :)
     
    #9 Tempus, Apr 2, 2004
  10. whatshisname

    whatshisname New Member

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    Heard my first radio commercial for the Lexus Hybrid on PBS of all places. I knew it was coming. Maybe the commercials mean it is here. Whatshisname
     
    #10 whatshisname, Apr 3, 2004
  11. Bill60546

    Bill60546 Member

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    Ordered a RX400H the first week in January. Was advised then that it would be available Aug/Sept.
     
    #11 Bill60546, Apr 3, 2004
  12. sibtrag

    sibtrag Junior Member

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    Since people were asking for month-over-month sales figures since the beginning of the '04 model:

    Code:
    
Oct 03      4085

Nov 03      5584

Dec 03      4025

Jan 04      2925

Feb 04      3215

Mar 04      3778

---------------------

Total      23612
    If the 47,000 refers to 2004 model run, then there would be 3898 cars left per month...

    (FYI, Sep 03 was 112 cars).
     
    #12 sibtrag, Apr 6, 2004
  13. Tempus

    Tempus Senior Member

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    Some of those Oct and later sales are certainly remaindered '03s. No telling how many though.

    I'm sure Toyota loaded the pipeline with pre-production as is normally done with new models so there would be more available first month or two, but there were also old models sitting on the lots, and they would be in those numbers.
     
    #13 Tempus, Apr 6, 2004
  14. bookrats

    bookrats New Member

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    Found an update on European Prius sales.

    Key points:
    • Toyota 1st Quarter 2004 sales up 23% in Europe
    • Prius sales up from 1st quarter 2003 by 668% (not a typo) -- 2,088 units total for first quarter (if I read it right.)
     
    #14 bookrats, Apr 7, 2004
  15. sibtrag

    sibtrag Junior Member

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    I considered that possibility. That's why I mentioned that the September '03 numbers were 112. So, I wouldn't expect more than 100 or so classics in October & following months...not a large error.
     
    #15 sibtrag, Apr 8, 2004
  16. Tempus

    Tempus Senior Member

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    That's possible, but I'm not so sure about it being down in the low hundereds nationwide.

    Around here, people were holding off waiting for the '04s so '03s were stacking up on the lots. There were a number around.

    After the '04s proved impossible to get they were able to sell the '03s quite handily.

    I have no idea how many that actually was, but it was at least observable at multiple dealers locally.

    Also, in reading all the groups in that time-frame, I anecdotally noticed a lot of folks who were settling for '03s.
     
    #16 Tempus, Apr 8, 2004
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