Prius v Two Price in Florida

Hello all. Let me start of by thanking everyone here at PriusChat for the great information and discussion that goes on here. I’ve been lurking off and on since the Gen II Prius came out, and have learned a lot from this site and its members. Thank you!

I just test drove a Prius v wagon and really liked it. I went over some prices with the dealer, and plan to return soon for further negotiation. Since the Prius v is fairly new, I don’t have a good feel for the pricing, especially in my region. I’d love some input on the price I should pay. This is a Prius v Two (Silver Metallic/Misty Gray) in Florida. So far they’ve brought the price down to $31,672 out the door ($28,800 + $699 “dealer fee†+ $2,173 tax, title, etc.) This includes Toyoguard Elite, 4 carpeted floormats, nitrogen filled tires, window tint, mud guards, and rear bumper applique. No other packages or nav system, as I don’t want to shell out anymore for those. Really wish it didn’t have the Toyoguard on there, as that seems like a waste of $699, since I have AAA, and the coatings aren’t worth much. However, I am told this is put on by Southeast Toyota, and the dealer can’t do anything about it. Any input appreciated. I’d really like to know how this price compares to other purchases in Florida, or the Southeast.

Thanks,
CharlieGulf