Priuschat Business Cards

Thanks, Tony. A few questions:

Is this an "official" PC "project", that is, approved by Danny and with other "card-carrying-and-distributing" members, for the expressed purpose of growing PC? Or is it something you just wanted to do on your own?

Has there ever been any discussion of spreading the word about PC through a device such as business cards?

If so, did the idea extend to possibly distributing cards through cooperating Toyota dealers to all of their buyers of new Priuses?

That's my idea in a nutshell.

 

some of the sales reps at DH's dealer now suggest PC as a good source of prius info... of course, they got that info from DH.

 

Might be very interesting to start a new poll? "How did you hear about PC?"

1. Search Engine
2. Recommendation of a Prius owner
3. From a Toyota dealer/salesperson
4. PC Business Card
5. Other

or something along these lines.

I found it via google upon a hunch that something like PC must exist

 

Well, it was a great idea on your part, and the prototype for doing it semi-nationwide (on a voluntary basis).

To me, the key would be the PC "rep" approaching an "upper-level" salesperson, e.g., Fleet Mgr., or even the Sales Mgr. himself/herself, rather than a bottom-rung critter. Then it'd be a matter of making a "PC pitch" in a "warm, friendly" manner, almost as a supplicant, as opposed to smug, know-it-all, etc.

The approach could also be made with a few of john 1701a's downloadable flyers---which could even find their way into the hands of salescritters as an educational tool, if nothing else. The PCer could then simply write his/her own name/phone/e-mail address on the back of one of the cards and ask the Sales person to call or e-mail if he/she ran out and needed more.

Of course, the PCer would need to extend an invitation to the Sales person to visit PC himself/herself to check it out---and hope that, if the offer is taken up, he/she doesn't stumble on an anti-dealer rant!

Seriously, though, I'd like to see this tried. What's to lose? I'd bet at least 25-30 PCers would be interested in doing this, and some with more than their own dealer, too. I would personally be willing to approach five or more dealers.

The only "work" necessary on your (Danny's?) end would be knowing who was doing it in what area, possibly to prevent overlap/duplication, which would be a possibility here in CA and maybe other places.

PC can obviously and legitimately be touted as a RESOURCE to BOTH dealers and buyers: we demonstrably promote and increase actual sales, AND we provide an educational resource for owners, especially in detailed matters that few critters could be expected to master.

What do you think?

 

This poll has been done and has had a lot of responses. It appears infrequently among the older rotating polls.

 

Ahhhh, thanks.

Brings me back to asking for a list of polls somewhere, though :lol:

I was just wondering if there is anyone here who heard of it thru the business cards that have been passed out? How effective is the business card concept? I suspect it could be quite effective, but just got to wondering.

 

Maybe Tony knows if his labors have borne any fruit. If only he has done this, probably too small a sample.

There may be some trade association, e.g., a National Business Card Council or whatever, that has "data". That's in quotes because if there is such a thing, it's undoubtedly inflated. But I wonder, too.

But I think that most new car buyers are so excited they're sure to look at everything a dealer gives to them, or puts in the glove compartment.