OK, this will probably get me flamed pretty badly but I was on the edge to buy a Prius ($1000 below invoice in Feb) but I decided against it. Not for the reasons I outline below but it just wasn't the right time. To give some context of where I'm coming from. Just so people don't think I drive a hummer. - I'm mid-30's; made living choices so I don't have to buy a car; and am in the conservation biology field (ie tree-hugging enviroweiny) I've been reading the current prices of Prius's and I don't understand why there is such a high demand for Prius's. You don't save any money over the life time of a prius is you spend 3 grand over MSRP. Bravo for the dealers getting that much (ironically I see Priuschat users cheer each other when they get below MSRP but scream bloody murder if a dealer dares ask for more than MSRP - Why is it OK for buyers to take advantage of a dealers need to make end-of-month quotas but not OK for dealers to exploit high demand times -- seems a little hypocritical). 1) Cost saving of a Prius: Borderline at current gas prices and assuming you buy it at MSRP. I think the most comparable vehicle to a Prius is not the Camry as most people say but more a Honda Fit or a Yaris. I think Fits costs about 10K less than a Prius -- that's a lot of gas - about 2500 gallons over the life time of the car - or basically free 75 000 miles of distance. 2) Environmental benefits: Slight. Sure they get about 50% better milage than the Fit or Yaris but really, lets be a little honest here... it's like someone boasting that they hit their wife with an open hand rather than a closed fist and saying they are doing them a favour. The real environmental heros are the people who: 1) Don't have kids; 2) Are vegetarians; 3) live in high density housing; 4) Bike/walk to work; 5) Use transit etc... Buying a hybrid vehicle is so far down the list of pro-enviro list it's rediculous. It's like someone patting themselves on the back for recycling 80% of their cans and looking down on people who only recycle 60%. Someone who drives 20000 miles a year in a Hummer but didn't have kids has such a massively less overall carbon footprint than a Prius owner with two kids. I mean C'mon! Anyway, I don't mean to be rude but I really don't get it . Basically, I think the prius crowd is the same as the iphone crowd. Both are techy-fun indulgences and that's about it. That's OK. I'm buying an iPhone, they're cool but I not going to proclaim that I'm saving the planet by doing so. A little less sanctamony and self-congradulatory back patting would be a little more honest. Another thing, what's with the circa 1980 graphics on the display?? - I hope they update that for the Gen 3. That needs a serious over haul.