The designer of the 2016 Prius speaks out on his decision of the final design

Discussion in 'Gen 4 Prius Main Forum' started by heyphillip, Nov 23, 2015.

  1. orenji

    orenji Senior Member

    Joined:
    Aug 17, 2013
    5,871
    3,466
    0
    Vehicle:
    2010 Prius
    Model:
    Three
    But it's ugly with the front roof line being as high as it is, for me its hard to look past it.
     
    Felt likes this.
  2. Felt

    Felt Senior Member

    Joined:
    Jul 4, 2009
    1,624
    602
    0
    Location:
    Mountain West
    Vehicle:
    Other Hybrid
    Has anyone seen pictures of the original G4 design? I followed this thread hoping that someone would post a picture. I've suspicioned for the past while that Diane (California) had seen a picture of the original design when she said it "will knock your socks off."
     
    Mendel Leisk likes this.
  3. kithmo

    kithmo Couch Potato

    Joined:
    Apr 25, 2010
    2,404
    2,758
    47
    Location:
    South Yorkshire, UK
    Vehicle:
    2016 Prius
  4. Tideland Prius

    Tideland Prius Moderator of the North
    Staff Member

    Joined:
    Oct 2, 2004
    42,759
    14,248
    41
    Location:
    Canada
    Vehicle:
    2018 Prius Prime
    Model:
    Technology
  5. kithmo

    kithmo Couch Potato

    Joined:
    Apr 25, 2010
    2,404
    2,758
    47
    Location:
    South Yorkshire, UK
    Vehicle:
    2016 Prius
    I meant the shape actually, although 4WD would be handy in winter.
     
    bisco likes this.
  6. Felt

    Felt Senior Member

    Joined:
    Jul 4, 2009
    1,624
    602
    0
    Location:
    Mountain West
    Vehicle:
    Other Hybrid
    Thanks kitmo .... After seeing your link, I now recall having seen that before. That is what I was hoping for .... it truly would have "knocked my socks off." Had the G4 looked like that, there would have been a long waiting line, and I would have been one anxiously awaiting a copy.

    Had Toyota produced a new generation Prius that looked like the above with all of the current technology .... they would not have been able to built enough to match the demand. That is my opinion ..... what is yours?
     
    #126 Felt, Sep 28, 2016
    Last edited: Sep 28, 2016
    cmth and bisco like this.
  7. RCO

    RCO Senior Member

    Joined:
    Aug 31, 2016
    3,709
    5,176
    0
    Location:
    Cornwall
    Vehicle:
    Other Hybrid
    Model:
    N/A
    Received a news LP relay today from Google. Don't recall the origin, green EV or something like that, which quoted from a Toyota engineer saying the next generation Prius will only be phev. :cry:
     
    bisco likes this.
  8. Tideland Prius

    Tideland Prius Moderator of the North
    Staff Member

    Joined:
    Oct 2, 2004
    42,759
    14,248
    41
    Location:
    Canada
    Vehicle:
    2018 Prius Prime
    Model:
    Technology
    Oh I see. The NS4 concept. Looking at the Camry spyshots, it appears the next generation Camry will take some cues from it (It appears to sport a fastback type look like the new Civic saloon or Audi A7)
     
  9. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    94,713
    42,944
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    maybe, maybe not. toyota still has their finger in the air, trying to figure out which way the swirling wind is blowing.
     
  10. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    94,713
    42,944
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    agreed. that design would have brought in a lot of non hybrid buyers. but i'm sure toyo and their apologists will have a million reasons why it couldn't be done.
     
    Felt likes this.
  11. Felt

    Felt Senior Member

    Joined:
    Jul 4, 2009
    1,624
    602
    0
    Location:
    Mountain West
    Vehicle:
    Other Hybrid
    bisco - I agree
    ..... too many rumors and not enough facts, but as I recall ..... the rumor was way back, was that management nixed the design .... wanting a more youthful look. If there is any truth to the rumor, it sounds like the decision was based on aesthetics, and less on production issues. Clearly, I am guessing.
     
    bisco likes this.
  12. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    94,713
    42,944
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    a real head scratcher.
     
  13. Rebound

    Rebound Senior Member

    Joined:
    Mar 11, 2010
    3,911
    2,514
    0
    Location:
    Portland, OR
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    I think that a car's interior is more important than the interior when you buy the car. You sit behind the wheel and take in the experience of all the controls and comfort, and that's the real experience of the car, not its exterior styling.

    I think Toyota did a bad job with this Prius. I think they fail to understand their customer base and why their customers buy the car. I saw an ad for the new Prius which positions it as a fast performance car. That's just stupid; Toyota has performance cars which kick the snot out of a Prius. Most cars out-perform a Prius.

    But for reliability, mileage and environmental friendliness, it cannot be beat. I think Toyota is trying to sell it as what it is not and ignoring what it is.
     
    KrPtNk, Felt and Mendel Leisk like this.
  14. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    94,713
    42,944
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    it was a total of 3 priuschat posters who incessantly complained about handling that caught priusteams eye.
    meanwhile, scan the 'what changes would you make for the gen 4' thread, and see how many good ideas they ignored.
     
    RCO likes this.
  15. cmth

    cmth Active Member

    Joined:
    Aug 9, 2009
    279
    142
    0
    Location:
    UK
    Vehicle:
    2010 Prius
    Model:
    III
    I agree with Felt completely.

    Back in 2003 and 2009 just before Gen2 and Gen3 came out, you could say it was advantageous for the Prius to look distinctive/different than the rest - that was the state of the green car market at the time. Fast-forward to 2016, IMO it adds zero value simply being different/streamlined/striking whichever way Toyota describes it. I still enjoy my Gen3 - it is a great piece of kit. I was eagerly waiting for an NS4 derived Gen4 for the past few years but sadly that wasn't to be. Latest sales numbers seem to suggest that there were many of us who did not find Gen4 appealing. Not sure how else to describe it really, I feel let down.
     
    #135 cmth, Oct 4, 2016
    Last edited: Oct 13, 2016
    Felt likes this.
  16. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    94,713
    42,944
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    i don't think it's 'a lot of us' that's the problem. i think the problem is, the new design is not attracting main stream buyers, which was toyota's stated hope, and what the ns4 concept would have done.

    otoh, i have to wonder how many prius toyota really wants to sell. maybe just enough to satisfy cafe against their more profitable trucks and suv's?
     
    RCO and Felt like this.
  17. john1701a

    john1701a Prius Guru

    Joined:
    Jan 6, 2004
    12,218
    4,898
    57
    Location:
    Minnesota
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Advanced
    4th generation brings about change. The formula of the past simply won't be as effective. A modified approach was required.

    The styling of gen-4 Prius was inevitable. People are burnt out on "normal" looking cars at this point. Evidence of that is the LED accent lighting popping up everywhere. That's an easy design modification will obvious results. People are draw to the standout, unique nature of what they provide. There isn't much functional benefit, but that doesn't matter.

    It's like the raised floor in the back of Prime for the larger battery-pack. There's a counter-intuitive nature of pride it addresses. People want to feel like they are contributing to a better future. The reduced storage space is an on-going reminder of their contribution. That isn't logical. Emotional appeal is what the automotive industry thrives on though. We may find that Toyota retains that approach, taking advantage of it later to offer more EV capacity rather than making the battery smaller.

    Also, how do you make it clear to the market that the new Prius isn't just another upgrade. That upgraded suspension will make it self known during the test-drives. So, the focus must be on getting customers to take notice enough to give it a try. Why shouldn't a green car be a little bit sporty? Shaking the stereotype of "eco-box" isn't easy. Look no further than Corolla & Camry. How does Toyota sell so many of those?
     
    RCO likes this.
  18. Maggs

    Maggs Junior Member

    Joined:
    May 31, 2016
    40
    37
    0
    Location:
    Northern New Jersey, USA
    Vehicle:
    2016 Prius
    Model:
    Three
    I waited for a body change before I'd buy a Prius. The first three generations are outdated and just plain homely. I really like the gen 4 and am very happy with it.

    Now, if you want to see something truly ugly, check out the Tesla Model S two door. (I think it's the model S). I saw one on the road today and it's awful. I think Tesla's are cool but most of their designs need updating.
     
  19. Felt

    Felt Senior Member

    Joined:
    Jul 4, 2009
    1,624
    602
    0
    Location:
    Mountain West
    Vehicle:
    Other Hybrid
    john1701a - Your post is truly a remarkable example of "spin" ..... you must be a politician.
     
  20. Felt

    Felt Senior Member

    Joined:
    Jul 4, 2009
    1,624
    602
    0
    Location:
    Mountain West
    Vehicle:
    Other Hybrid
    Sorry for the duplicate
     
  21. bhtooefr

    bhtooefr Senior Member

    Joined:
    Apr 4, 2016
    1,366
    1,461
    0
    Location:
    Newark, OH, USA
    Vehicle:
    2016 Prius
    Model:
    Three
    To be entirely fair, the entirety of the automotive media has been complaining about Prius driving dynamics since... I think even when Western reviewers drove Gen 0s leading up to the Gen 1 launch in Western markets, so 1999 or so? And, frankly, having driven a couple Gen 3s... it was completely justified.

    For that matter, automotive media has been slamming Toyota's driving dynamics as a marque for quite a while, and Akio Toyoda himself felt that that had to be fixed. The Gen 4 Prius is partially a product of the marque-wide emphasis on that.

    I can tell you that... had Toyota not improved the driving dynamics (it's not just sheer roadholding, it's also steering feel and a few other things), I wouldn't have even gone into a Toyota dealer to test drive a Gen 4, much less bought one.
     
    RCO likes this.
Loading...