The PRIUS RECORDS Event PIX !!! 03-30-11

HAWAIIANBUILT · Mar 31, 2011

ALOHA PRIUS CHAT FOLKS !!!

Wednesday March 30th through Thursday March 31st marked the PRIUS RECORDS event held in Los Angeles, California !!!

Many thanks to to Doug Coleman / Toyota Marketing, Dan Rollman / URDB, Keith Ellis - Jaymie Robinson - Ms. Wu / Saatchi & Saatchi LA, the Prius Record Setters, and ALL RESPONSIBLE for a MOST MEMORABLE and EXCITING PRIUS RECORDS SETTING EVENT !!!

Seeing these Prius World Records being set while including the 3rd Generation Prius as well as the Prius v !!!
It was quite a spectacle and exciting experience to see many New Records being established and broken in and around our beloved Prii !!!

Toyota teamed with URDB World Records URDB World Records - The new home of world records. and Saatchi & Saatchi Los Angeles to produce one MEMORABLE Record Setting Event !!!

Here's a brief History about URDB !!!

"URDB is an evolution of a Burning Man theme camp created in the summer of 2004. A group of friends, including URDB co-founder Dan Rollman, sat down in San Francisco to brainstorm theme ideas for their camp. Eager for a concept that allowed community participation, Dan suggested a Burning Man Book of Records, in large part due to his lifelong Guinness Book obsession.
They called themselves the Playa Book of Records (PBR), an homage to the book they’d been inspired by. They bought yellow suit jackets as a nod to Wide World of Sports, drew up documentation forms, made hand-painted signs and took off for the desert, unsure of what was to come.
After just a few days documenting records, they sensed they were onto something. Camp visitors were dreaming up and setting unique, creative and spectacular records. They were taking great pride in their feats. Competition was fierce, with record setters returning daily to make sure their achievements hadn’t been topped.
The Playa Book of Records has returned to Burning Man every year since, growing larger and more established each time. They’ve evolved from wristwatches to stopwatches, single witnesses to multiple, and photo documentation to video. The PBR database now holds over 250 unique records, most of which are included on this site.
In 2006 Rollman met Corey Henderson through his then girlfriend (now wife) Emily Wilson. Over beers during a Ratatat concert in San Francisco, Rollman pitched PBR to Henderson and explained his dream of evolving it online. Henderson saw the vision, and the two spent the night brainstorming on how to make it happen.
Fast forward to 2008. Rollman and Henderson, both now living in New York City, have spent many months and countless hours figuring out this site and bringing it to life. They’ve turned to friends and family countless times for invaluable assistance, and are excited to finally see this site live."

Here are just some of my pictures taken during the Record Setting Events !!!

En Route to Los Angeles following these bad boys ...

Arrived on location at the undisclosed studios !!!

Check-in Time !!!

Waivers ...

I just missed the Magician and the Bunny Record Setting Event !!!

Great Refreshments on site ...

Then it was time to see the PRIUS RECORDS in ACTION !!!

A quick lunch break with some YUMMY Catered Food !!!

Then it was time to take some photo opp's with some GREAT FOLKS !!!

Here with the PRIUS RECORDS SETTERS and DAN ROLLMAN (Co-Founder of URDB !!!

With Keith Ellis (Account Supervisor and my Guide) and Jaymie Robinson (Public Relations) from Saatchi & Saatchi Los Angeles !!!

And many thanks to my other great Guide and Saatchi & Saatchi Account Executive ... Ms. Wu !!!

AGAIN MANY MANY THANKS to Doug Coleman / Toyota Marketing, Dan Rollman / URDB, Keith Ellis - Jaymie Robinson - Ms. Wu / Saatchi & Saatchi LA, the Prius Record Setters, and ALL RESPONSIBLE for a MOST MEMORABLE and EXCITING PRIUS RECORDS SETTING EVENT !!!

To see the PRIUS RECORDS Events go to:

Toyota Prius Projects: No. 10 Prius Records

or

Prius Records

MAHALO NUI LOA !!!

Rodney