The Secret Prius Prime

Discussion in 'Prime Main Forum (2017-Current)' started by HPrimeAdvanced, Jan 14, 2018.

  1. HPrimeAdvanced

    HPrimeAdvanced Senior Member

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    In Southern California we see a lot of Prius Primes on the street. However, we have not seen a single ad on TV or anywhere else for the Prius Prime. I just saw another TV ad for a 2017 Prius with a $2,000 Toyota rebate. There was no mention made of the Prius Prime, which after my research, does have a $1000 factory rebate. I went to my local dealer in Garden Grove, and found five Prius Primes for sale. There were no Advanced models; there was no demo, prepped for test driving! This secret car, the Prius Prime, is selling DESPITE Toyota!! Of course, I keep getting EXPENSIVE brochures mailed to me about the Mirai fuel cell turd, the OBVIOUS future of the automobile! TV ads continually bombard me with ads to buy Lumber Wagons, Land Barges, and Stupid Useless Vehicles!! Of course, NONE of us want a Prime, when we can have one of these Jumbo Turds! I blame today's massive power of PROPOGANDA both in sales and in politics, drowning our country. Wth!!!

    Posted via the PriusChat mobile app.
     
  2. padroo

    padroo Senior Member

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    I don't see any Prius adds here at all in NW Indiana.

    Never saw a Prime on the street.
     
  3. bisco

    bisco cookie crumbler

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    toyota finally figured out their ad agency is hopeless.
     
  4. Waterobert

    Waterobert Junior Member

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    Toyota is not trying at all with selling Prime. I went to four dealerships for test drive and even though they had few Primes available not one was charged. I had to ask and wait for battery to be charged. If you sell electric cars, you should have cars charged and ready, if you care about selling them !!! Right??
     
  5. bisco

    bisco cookie crumbler

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    toyota's motivation is unclear, other than they have to sell 'some' to meet carb rules.
     
  6. padroo

    padroo Senior Member

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    I think it is just laziness, my 2016 Prius 4 was on the showroom floor with a dead battery. Sounds like a management problem.
     
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  7. huskers

    huskers Senior Member

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    It is odd. It is like having a famous painting and hanging it in the laundry room.
     
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  8. CraigM

    CraigM Active Member

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    It’s not just Toyota. The only local car dealership that runs BEV / hybrid commercials, that I recall, is a Ford store (Landmark Ford).

    I’m not sure about print media.
     
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  9. El Dobro

    El Dobro A Member

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    There have been local TV/radio ads for the Prime, but they don't mention what it's all about.
     
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  10. Mendel Leisk

    Mendel Leisk Sand Pounder

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    There are NEVER Prius ads up here, it's Camry, Corolla, Rav4, no mention of "hybrid". Nobody's even HEARD of Prime.

    The roads are awash in CUV's these days, depressing.

    IMG_8150.JPG
     
    #10 Mendel Leisk, Jan 14, 2018
    Last edited: Jan 14, 2018
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  11. crewdog

    crewdog Acting Ensign Prius Prime

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  12. Prodigyplace

    Prodigyplace Senior Member

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    I am waiting for them to realize that at least 90% of their dealer network is hopeless.
     
  13. Prodigyplace

    Prodigyplace Senior Member

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    My understanding is there is a very low profit margin for dealers on the Prime.They probably feel they could make more money selling something else.
     
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  14. padroo

    padroo Senior Member

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    Could also be a supply thing, market what is in high supply.

    They have X amount of $$$, spend it in advertising where they can make the most amount of money. Just a guess.
     
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  15. jerrymildred

    jerrymildred Senior Member

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    I've never seen an ad for the Prime down here, but that's no surprise given the mindset of our bone headed distributor.

    BUT, I was talking to one of the service writers at our local dealership yesterday and he said that he believed that the dealerships was going to start getting more serious about selling Primes and maybe even stock them. I'll believe it when I see it, but that was the first bit of encouraging news I've had on that front.
     
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  16. padroo

    padroo Senior Member

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    My dealership had two in stock. My wife spotted the one we bought and it was the right color and the rest is history.

    My dealership really didn't push anything, it was a very low pressure deal. If they offered something they only mentioned it once.

    I had to ask to see the Prime.
     
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  17. HPrimeAdvanced

    HPrimeAdvanced Senior Member

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    The key to making Primes, plug-ins, and electric powered vehicles is, (wait for it !...): SEX. Successfully-marketed cars and trucks today, have been linked to sexiness, and macho characteristics, which if you think about it, is ridiculous. If you carefully watch the images, backgrounds, and listen to the music, this is how many are being conned into buying these Turds! My suggestion, if you can't beat 'em, join 'em!! Toyota and other sellers of electrified vehicles need to get serious about marketing electricity with Sexinesssssssss!!
    Electric can be Macho!
    My motives are purely selfish: if electrified vehicles become much more mainstream,
    service, choice, infrastructure, AND the environment will all improve!!

    Posted via the PriusChat mobile app.
     
  18. stuyguy

    stuyguy Active Member

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    Last season, Primes were advertised as the official car of the NY Yankees on YES network
     
    #18 stuyguy, Jan 14, 2018
    Last edited: Jan 15, 2018
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  19. HPrimeAdvanced

    HPrimeAdvanced Senior Member

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    I am STUNNED !! Well there is a soupçon of hope!!

    Posted via the PriusChat mobile app.
     
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  20. Prodigyplace

    Prodigyplace Senior Member

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    ...And if the Yankees lose, it will be the car of losers? :eek:
     
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