1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Toyoda Hubris To Blame

Discussion in 'Gen 3 Prius Main Forum' started by PriusPhile, Feb 6, 2010.

  1. PriusPhile

    PriusPhile New Member

    Joined:
    Feb 4, 2010
    56
    10
    1
    Location:
    Indiana
    Vehicle:
    2010 Prius
    Model:
    III
    Toyota (headed by the privileged and out-of-touch Akio Toyoda) is failing because of executive/personal hubris. More broadly, Toyota has rested on its laurels as the industry leader--especially with Prius and their other hybrids. Even worse, Toyota has concealed information from the public about the safety of its vehicles--verified public safety issues, accidents, and deaths (see NHTSA). Toyota has been slow to remedy problems and has not offered complete fixes for their shoddy engineering and manufacturing--perhaps this is a cultural difference... Regardless, Toyota's SILENCE is unacceptable. We should not be LOYAL to this failed brand. The Prius brand is not the only green/hybrid option and is probably not the best at this point. Prius marketing was brilliant--all to the benefit of shareholders; they have created such a dynamic brand. But do you really think Akio Toyoda cares about individual Prius drivers and American public safety? Sadly, I see that many of you have blindly bought into the brand, and we've been sold a bag of goods. I hope that WE are more than a brand and can recognize when corporate greed and hubris have overshadowed the PEOPLE who drive Toyotas.

    I am a 3G owner who has experienced serious braking problems, which I have cited repeatedly on PriusChat. I cannot comprehend why so many on this site are blindly following the Prius brand.

    In PriusChat threads about the 3G braking issues, I feel that one should only contribute to this ongoing braking conversation if s/he is a 3G owner. FYI, I have filed a complaint with NHTSA--I am concerned about my safety and public safety in general. AND, my Prius is parked in my garage. Bottom line--Toyota needs to fix the problem already!


    Good article worth reading:
    Toyota's troubles test mettle of President Akio Toyoda, grandson of its founder - latimes.com

    I am writing this in earnest so please don't HATE on me... Let's be constructive. I think we all agree that a solution is needed.
     
    1 person likes this.
  2. F8L

    F8L Protecting Habitat & AG Lands

    Joined:
    Aug 14, 2006
    19,011
    4,080
    50
    Location:
    Grass Valley, CA.
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    It's confirmed. This guy is definitely a troll. lol
     
    7 people like this.
  3. john1701a

    john1701a Prius Guru

    Joined:
    Jan 6, 2004
    12,749
    5,243
    57
    Location:
    Minnesota
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Advanced
    It was obvious from the first post that getting the update simply wasn't enough.

    Imagine if we retaliated for all the crap we had to put up with over the years, all the intentional greenwashing trying to undermine the advancement of hybrids.

    It is rather fortunate posts like this didn't emerge back in the days of the Classic model. I could just imagine something like complaints of the 0-60 in 12.5 seconds acceleration time being blown way out of proportation as a safety problem.
    .
     
  4. PriusPhile

    PriusPhile New Member

    Joined:
    Feb 4, 2010
    56
    10
    1
    Location:
    Indiana
    Vehicle:
    2010 Prius
    Model:
    III
    Are you talking about Aiko Toyoda--trolling for profits?
     
    1 person likes this.
  5. PriusPhile

    PriusPhile New Member

    Joined:
    Feb 4, 2010
    56
    10
    1
    Location:
    Indiana
    Vehicle:
    2010 Prius
    Model:
    III
    Right... A better discussion would be with those who OWN 2010 (3G) PRIUS vehicles. Duly noted.
     
    1 person likes this.
  6. PriusPhile

    PriusPhile New Member

    Joined:
    Feb 4, 2010
    56
    10
    1
    Location:
    Indiana
    Vehicle:
    2010 Prius
    Model:
    III
    Has Toyota or their dealerships released any info about a software update? Quite the opposite--deafening silence with a delinquent, broad, "personal" apology from Akio Toyoda (Toyota president). The fact that Toyota has updated the software in the Jan 2010 vehicles but not announced the fix for pre-Jan 2010 vehicles indicates that Toyota does not have the answers/solution for the Prius braking problem.
     
  7. centurion

    centurion New Member

    Joined:
    Jan 18, 2010
    21
    3
    0
    Location:
    Brisbane, Australia
    Vehicle:
    2010 Prius
    Model:
    N/A
    Well I am still looking forward to taking delivery of my G3 later this month. I don't feel the need to be childish and prove credentials. My parting with $48,000AU is proof enough for me thanks. We get stiffed on the price comparitively speaking in Australia and yet I still have the confidence to purchase from Toyota even in this bleak hour.

    The Prius is still the most advanced hybrid on the market today and Toyota are still the clear leaders in the field. Yes, there is a problem which will be resolved. It certainly isn't the first and won't be the last. We are dealing with one of the most advanced vehicles of the modern age. Frankly I'm surprised there have not been more issues.

    Toyota is the largest car manufacturer in the world. At this stage anything they do to remedy the braking issue has to be done correctly and first time, not only from an economic point of view, but more importantly from a reputation perspective.

    Let the company deal with problem and sort it out. Baying for personal blood on a daily basis is hardly constructive to the problem even if you live in a society of blame.
     
    1 person likes this.
  8. Tideland Prius

    Tideland Prius Moderator of the North
    Staff Member

    Joined:
    Oct 2, 2004
    44,837
    16,073
    41
    Location:
    Canada
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    Getting a little cocky now, are we?
     
  9. john1701a

    john1701a Prius Guru

    Joined:
    Jan 6, 2004
    12,749
    5,243
    57
    Location:
    Minnesota
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Advanced
    Again, no patience. How will complaining get the update to them any faster anyway?

    With the firestorm of misinformation attacks we've seen just here alone, it does tend to make sense that an official announcement would fall on deaf ears. People are mixing up which situations applies to which vehicles.

    And is there a problem with waiting a few days until after the public apology has taken place?
    .
     
  10. bwilson4web

    bwilson4web BMW i3 and Model 3

    Joined:
    Nov 25, 2005
    27,146
    15,405
    0
    Location:
    Huntsville AL
    Vehicle:
    2018 Tesla Model 3
    Model:
    Prime Plus
    The "we" includes Toyota that apparently has a fix at the factories since January. There are stories suggesting it will be sent to our local dealers. The "we" also includes the problem half of the 2010 owners who have experienced and 20% consider it severe.

    I'm part of the problem free 50% who have yet to replicate the problem. This is the problem described as brakes not working sometimes after a pothole, road patch, manhole cover, railroad tracks, snow, ice patch, wet leaves, or a rippled road. So far, I've found two potholes, one is already patched, that seemed to trigger a brief event that ends as soon as the pothole is past.

    This is not a trivial problem to replicate. Some have more luck than others but that is how life is sometimes. You win some; you lose some; and some get rained out. Like I said, I'm part of the 50% who don't experience the problem.

    Bob Wilson
     
  11. wvgasguy

    wvgasguy New Member

    Joined:
    May 6, 2009
    1,255
    185
    0
    Location:
    a
    Vehicle:
    2010 Prius
    Model:
    V
    comment deleted
     
  12. hitechboy

    hitechboy New Member

    Joined:
    Sep 19, 2009
    128
    6
    4
    Location:
    Toronto, Canada
    Vehicle:
    2010 Prius
    Model:
    N/A
    Confirmed on what? All I read from any Toyota statement did not admitted there is a problem. All they said is "there is a feel of brake lost" (i.e. no actual brake lost) and "they are looking into it and will do something if necessary" (i.e. after someone got kill)
     
  13. Flying White Dutchman

    Flying White Dutchman Senior Member

    Joined:
    Dec 29, 2007
    4,374
    313
    0
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    trol slayer part X:D
     
  14. wvgasguy

    wvgasguy New Member

    Joined:
    May 6, 2009
    1,255
    185
    0
    Location:
    a
    Vehicle:
    2010 Prius
    Model:
    V
    comment deleted
     
  15. dconner9

    dconner9 New Member

    Joined:
    Feb 4, 2010
    13
    1
    0
    Location:
    New Canaan, CT
    Vehicle:
    2010 Prius
    Model:
    V
    I have logged 1500 miles on my 2010 V and can't seem to replicate the problem either. I have found that all the attention in the media has caused me to explain the complex technology to my friends and family who are now more intrigued than ever to buy a Prius after hearing about what is actually happening to produce 50 mpg... I do believe that the problems will be addressed, a software patch will become available shortly, and we will all be just fine. In the mean time, be vigilant about being careful, patient, and proud to own one of the most forward thinking vehicles ever brought to market. I understand PriusPhile's anger; his points are to be heard and respected. But when you think about all the factors that can go wrong when designing a car with this much technology, I also agree with centurion whose point is that he is surprised there haven't been more problems...
     
  16. Toyota PR

    Toyota PR Toyota UK PR

    Joined:
    Feb 6, 2010
    3
    6
    0
    Location:
    Epsom
    Vehicle:
    2009 Prius
    Model:
    N/A
    Sorry for a double post, but I hope I can clear up a few points and offer some reassurance.

    Firstly, no matter what you read in any press or hear on the TV and radio, there is currently no recall on third-generation Prius anywhere in the world.

    Toyota has received customer complaints about the way the brakes work (i.e brake feel). There is no evidence of brakes failing.

    Some customers have reported that, under certain braking conditions, such as when hitting a bump, pothole or low grip surface, they notice a change in the braking feel of their third-generation Toyota Prius. This change in braking feel is due to the specific set-up of the anti-lock braking system on third-generation Prius. At no time are drivers without brakes.

    However, to answer customer criticisms and in line with Toyota’s traditional Kaisen (continuous improvement) philosophy, a change to the software was introduced in production from late January 2010. This change does not alter the effectiveness of the brakes, but gives the driver a more consistent braking feeling.

    Safety and customer satisfaction are paramount to Toyota. We continue to investigate any customer reports on braking issues. We are also investigating how and when we could offer customers with third-generation Prius built before January 2010 the same software upgrade as has been applied to production. We will be in contact with customers shortly on this matter.

    If you have any concerns please contact your Toyota Retailer or our UK Customer Relations free-phone line on 0800 1388 744.
     
    5 people like this.
  17. sleeka

    sleeka Member

    Joined:
    Apr 26, 2005
    249
    10
    0
    Location:
    Brisbane. Australia.
    Vehicle:
    2009 Prius
    Model:
    V
    Well said, Centurion.

    We now have 7500 km on our July '09 I-tech here in Brisbane and are LOVING IT! We have experienced the brake shudder issue on 4 occasions but no other problems at all....certainly none of the braking issues some of the US cars seem to be experiencing. My wife and I still have total confidence in all aspects of the car, and no-one else in the Prius Club of Queensland has reported any major faults either.
    Toyota Australia is monitoring the problem here, and will advise us of any rectification measures in due course.

    We would be happy to welcome you to the Club here in Brisbane if you are interested anytime.

    Enjoy your Prius.
     
  18. jdcollins5

    jdcollins5 Senior Member

    Joined:
    Aug 30, 2009
    5,131
    1,338
    0
    Location:
    Wilmington, NC
    Vehicle:
    2010 Prius
    Model:
    III
    I am one of those that OWN 2010 (3G) PRIUS. I am also one of those 50% that Bob Wilson notes that has not been able to duplicate the brake problem and if I did I would label it not an issue since I understand the issue.

    How do you think your flaming posts are doing anything to improve the situation? Have you read CNN.com lately to see that interest in the Prius has actually increased at the dealerships?
     
  19. RoyThePriusGuy

    RoyThePriusGuy New Member

    Joined:
    Sep 12, 2009
    186
    25
    0
    Location:
    phoenix
    Vehicle:
    2010 Prius
    Model:
    V
    Toyota is bleeding and top management is worsening it by poor communications, slow desicions, and delayed actions. If (IF) the acceleration issue is impacted by EMI or other electronics - it's hard to imagine how that would impact Toyota. Or if there is evidence of coverups. Time will tell of course but this cloud will hang over Toyota for many many months.

    Management better just bite the bullet and issue a true recall for the Prius braking issue - further delays are senseless. It;'s just another bullet in Media's gun to slam Toyota - right or wrong. (Are we hearing ANYTHING further on the Ford Hybrid brake recall???? nada...)

    ---------------------
    News report:

    Japanese Media Slam Toyota Chief for Crisis Response
    Saturday, February 06, 2010
    Associated Press

    TOKYO — Japanese media sharply criticized Toyota's president Saturday for what they called a delayed and unconvincing explanation for the massive car recall that has sullied the world's biggest automaker, a Japanese corporate icon.

    Akio Toyoda, the founder's grandson appointed to lead Toyota Motor Corp. last June, emerged late Friday to apologize and address criticism that the company mishandled a crisis over sticking gas pedals. But he stopped short of ordering a recall for Toyota's iconic Prius hybrid over separate braking problems.

    Toyoda's appearance before reporters at a company office in the central Japanese city of Nagoya made front pages of the country's leading newspapers — but won no praise.

    "Words are not enough," the top Nikkei business daily commented in an editorial. "The company's crisis management ability is being subjected to severe scrutiny."

    "Utterly too late," the nationwide Asahi newspaper said of Toyota's delayed reaction since the crisis arose Jan. 21 with a global recall of millions of vehicles. "The entire world is watching how Toyota can humbly learn from its series of recent failures and make safe cars."

    At his first news conference since the recall of 4.5 million cars, Toyoda promised to beef up quality control and said he would head a special committee to review quality checks, go over consumer complaints and listen to outside experts to develop a fix.

    Toyota's failure to stem its widening safety crisis has stunned American consumers and experts who had come to expect only streamlined efficiency from a company at the pinnacle of the global auto industry.

    "Toyota needs to be more assertive in terms of providing consumers comfort that the immediate problem is being addressed ... and that it can deal with these crises," said Sherman Abe, a business professor at Hitotsubashi University in Tokyo.

    It took prodding from the U.S. government for Toyota to recall the vehicles, about half of them in North America, for gas pedals that can stick and cause sudden acceleration.

    Asked if he should have acted more quickly, Toyoda replied in hesitant English: "I will do my best."

    The company name is spelled and pronounced differently from the founding family name because Toyota was considered to have a luckier number of brush strokes when written in Japanese.

    Toyoda is the second successive Toyota president to apologize for car defects. The first, Katsuaki Watanabe, shocked a news conference in 2006, bowing low to the group before promising to improve quality.

    Toyoda bowed as he greeted reporters, but not in apology. He told the hastily called news conference that the company had not decided what to do about problems in the braking system of the Prius gas-electric hybrid. The high-mileage, low-pollution car is a leader in its field and a symbol of Toyota technology.

    Toyoda and Shinichi Sasaki, who oversees quality control, offered no new explanations for the braking problem.

    Prius drivers, mostly in the U.S. but some in Japan, have complained of a short delay before the brakes kick in — a flaw Toyota says can be fixed with a software programming change. The lag occurs as the car is switching between brakes for the gas engine and the electric motor — a process that is key to the hybrid's increased mileage.

    Japan's transport ministry has received nearly 80 complaints, including reports of five accidents involving no injuries, from Prius drivers in the past four days regarding possible brake problems, the Tokyo Shimbun newspaper reported Saturday, without citing sources. The ministry, which had received 14 complaints by the end of January, will urge Toyota to investigate the accidents, the newspaper said.

    Officials at the ministry and with Toyota could not be reached for comment Saturday.

    Toyota has acknowledged receiving dozens of complaints about the Prius in Japan.

    Toyota spokesman Mike Michels said Friday that the company continues to weigh options on how to handle repairs of the problem, and it is communicating with the National Highway Traffic Safety Administration in the U.S.

    Among options are a campaign to notify Toyota owners to bring their cars in for repairs, or a full-fledged safety recall. Michels said he could not say when Toyota would make a decision.

    The automaker said it fixed the programming glitch in Prius models that went on sale since last month, but it has done nothing on 270,000 Prius cars sold last year in Japan and the U.S.

    The lack of action has raised questions about whether there is a bigger problem, but Sasaki denied any cover-up.

    There is high-level government concern in Japan about Toyota's quality fiasco. Cabinet ministers have expressed alarm and urged the company to move more quickly.

    Prime Minister Yukio Hatoyama earlier this month ordered Industry and Trade Minister Masayuki Naoshima to convey the message. Consumer affairs minister Mizuho Fukushima also called Toyota's reaction "too slow." Transport Minister Seiji Maehara, who oversees auto regulation, has urged Toyota to consider a recall for the Prius brake problem.
     
    1 person likes this.
  20. Texas911

    Texas911 Member

    Joined:
    Feb 24, 2007
    405
    18
    0
    Location:
    Houston, Texas USA
    Vehicle:
    2010 Prius
    Model:
    V
    Do you live in a perfect world? The danger comes if the skip happens in an unfortunate situation beyond the driver's control. And when you are driving around, there is a lot of things happening beyond your control. That's the dangerous part.