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Toyota 50 Year Aniversary Piss Poor Marketing

Discussion in 'Gen 2 Prius Main Forum' started by hill, Jun 20, 2007.

  1. hill

    hill High Fiber Member

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    So I get a flyer in the mail from Toyota. Gymic to get me in for scheduled service no doubt ... this 50 year anniversary thing.
    Here's a pic of the flyer:

    [attachmentid=9082]

    Oh joy, they consider their gas guzzlin' petrol hog more appripo (for their ad) than their high tech - high sellin' flyin off the shelf wonder car. If they're trying to show how far they've come, then they ought to be waving the Prius at me, shouldn't they? Guess my oil change at 60,000 will be at the Goodyear dealer, in stead, thank you very much.

    Looking at it in a light most favorable to Toyota, maybe the gas hog needs more maintenance?
     

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    #1 hill, Jun 20, 2007
  2. Stev0

    Stev0 Honorary Hong Kong Cavalier

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    #2 Stev0, Jun 20, 2007
  3. malorn

    malorn Senior Member

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    <div class='quotetop'>QUOTE(hill @ Jun 20 2007, 08:18 PM) [snapback]465530[/snapback]</div>
    Its about money as it always is. They have bet the farm on the Tundra, or at least part of it.
     
    #3 malorn, Jun 21, 2007
  4. Swanny1172

    Swanny1172 New Member

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    "And you know the surest way to go broke? Keep getting an increasing share of a shrinking market. Down the tubes. Slow but sure. You know, at one time there must've been dozens of companies making buggy whips. And I'll bet the last company around was the one that made the best goddamn buggy whip you ever saw."

    --Danny DeVito in "Other People's Money"

    I think Toyota is making a fundamental business mistake with the Tundra. They are going after marketshare in a market that is declining. Why do you think Ford and GM are in such big trouble? It's because they bet on selling a lot of pick-ups. You think Toyota would have learned from the mistakes those two made.
     
    #4 Swanny1172, Jun 21, 2007
  5. malorn

    malorn Senior Member

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    <div class='quotetop'>QUOTE(Swanny1172 @ Jun 21 2007, 08:36 AM) [snapback]465672[/snapback]</div>
    Its still one of if not the largest single segment and toyota is gettin greedy and wants a slice of the pie.
     
    #5 malorn, Jun 21, 2007
  6. Swanny1172

    Swanny1172 New Member

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    <div class='quotetop'>QUOTE(malorn @ Jun 21 2007, 09:39 AM) [snapback]465673[/snapback]</div>
    "Sales of pickup trucks, which rely heavily on buyers in industries like construction, have declined 3.5 percent through May this year. But full-size pickups still account for 13.2 percent of the overall U.S. market, flat from a year ago...

    On a combined basis, General Motors Corp., Ford and Chrysler Group control more than 90 percent of the U.S. full-size pickup market."

    Source: http://today.reuters.com/news/articleinves...C1-ArticlePage1
     
    #6 Swanny1172, Jun 21, 2007
  7. hill

    hill High Fiber Member

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    <div class='quotetop'>QUOTE(Swanny1172 @ Jun 21 2007, 09:56 AM) [snapback]465684[/snapback]</div>
    Big ol' Trucks: Yes, they are SOOO very necessary. And that's why most Asian & European roads are so narrow ... and why you see so few big ol' trucks over there. Because they are just soooooo necessary. :p Funny how construction gets along just fine w/out mongo trucks throughout much of the rest of the world.
     
    #7 hill, Jun 21, 2007
  8. JimN

    JimN Let the games begin!

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    <div class='quotetop'>QUOTE(hill @ Jun 21 2007, 09:30 AM) [snapback]465706[/snapback]</div>
    Asian countries don't need trucks to haul stuff. That's what peasants are for.
     
    #8 JimN, Jun 21, 2007
  9. hill

    hill High Fiber Member

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    <div class='quotetop'>QUOTE(JimN @ Jun 21 2007, 09:10 PM) [snapback]466140[/snapback]</div>
    You're kidding, right? Reading your other posts that's safe to assume. You DO know that Chinese citizens now have RV clubs ... off road clubs, etc? Yea boy, we set a great example on how to preserve natural resources. I can't blame Toyota & GM for pandering the mongo trucks. Sure, there are still rickshaws and san pans through out Asia, but those aren’t the things that are causing us to have to compete for the remaining global oil supply.

    On a happier note, thanks for the post above that shows there was at least one other 50 year anniversary ad from Toyota, depicting the Prius, in stead of the guzzler pickup.
     
    #9 hill, Jun 22, 2007
  10. Marlin

    Marlin New Member

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    <div class='quotetop'>QUOTE(hill @ Jun 20 2007, 09:18 PM) [snapback]465530[/snapback]</div>
    Did you get it at your California or Montana address? If you received it at your Montana address, then it could be that they have targeted their flyer to different regions.
     
    #10 Marlin, Jun 22, 2007
  11. Stev0

    Stev0 Honorary Hong Kong Cavalier

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    What I want to know is why does the flyer look like a screen grab from a website?
     
    #11 Stev0, Jun 22, 2007
  12. Marlin

    Marlin New Member

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    <div class='quotetop'>QUOTE(Stev0 @ Jun 22 2007, 11:57 AM) [snapback]466351[/snapback]</div>
    You mean like this website?

    http://www.toyota.com/50th/
     
    #12 Marlin, Jun 22, 2007
  13. Stev0

    Stev0 Honorary Hong Kong Cavalier

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    Ah, one time Google let me down. First I went to the Toyota website and didn't see an obvious link (I didn't think to click the text at the bottom), so I Googled "Toyota 50th" and found that site I linked to up there in the second post in the thread.

    Looking at the other site, I noticed Hybrids have their own section - but they only mention one!
     
    #13 Stev0, Jun 22, 2007
  14. JimN

    JimN Let the games begin!

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    <div class='quotetop'>QUOTE(hill @ Jun 22 2007, 09:30 AM) [snapback]466300[/snapback]</div>
    Yup. They become more like us as we become more like them. As the Chinese become more affluent they will spend larger percentages of their income on "luxury goods". The difference is that they will have the dollars to buy the oil, presuming the Arabs will still take dollars. In NYC the rickshaw has made a comeback on the west side. (I've only seen empty ones being pedalled.)
     
    #14 JimN, Jun 22, 2007
  15. hill

    hill High Fiber Member

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    <div class='quotetop'>QUOTE(Stev0 @ Jun 22 2007, 11:57 AM) [snapback]466351[/snapback]</div>
    Because it was a screen grab from an email. Sorry for the confusion, but when I said that I got this flyer in the mail, it was email. That's what I get, for trying to save typing an 'e' :p
    StevO has too much time on his hand, to notice such things ... but I gotta killer scanner. I could have printed the email, scaned it on a slight tilt, then resubmitted it on PC. That would show I have too much time to waste, too.

    <div class='quotetop'>QUOTE(Marlin @ Jun 22 2007, 10:36 AM) [snapback]466303[/snapback]</div>
    The Toyota email is CA. Our SUV hybrid in MT is Lexus. They never send coupons or discount offers. Hmm ...wonder why. Could it be because the nearest Lexus dealer to Kalispell is TWO states away, in Spokane, WA ? :D Yea, the local dealers don't seem too interested in targeting prospects accross the Idaho panhandle.
     
    #15 hill, Jun 24, 2007
  16. Stev0

    Stev0 Honorary Hong Kong Cavalier

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    <div class='quotetop'>QUOTE(hill @ Jun 24 2007, 06:55 PM) [snapback]467395[/snapback]</div>
    After 12 years in the Web biz, I notice these things right away.
     
    #16 Stev0, Jun 24, 2007
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