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Toyota battery production outpaced by car demand

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Eric Nothman, Jun 17, 2008.

  1. Eric Nothman

    Eric Nothman Prius owner

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    #1 Eric Nothman, Jun 17, 2008
  2. Rybold

    Rybold globally warmed member

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    #2 Rybold, Jun 17, 2008
  3. Rybold

    Rybold globally warmed member

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    I don't understand why Toyota doesn't just outsource. They should contact every major battery maker in the world and say "We need more batteries. These are our specifications, and here is our minimum quality assurance requirements. Can you provide us with batteries?"

    Toyota should be contacting every major battery supplier in the world right now! Heck, they can charge a $10K "market demand" premium on the Lexus hybrid models. This could be a huge opportunity for Toyota to make some extra cash. They could sell "July delivery, first come, first serve" Prius hybrids for a fixed $40,000 for those that are willing to pay for it. And believe me, there are people out there that are willing to pay for the non-wait list cars.
     
    #3 Rybold, Jun 17, 2008
  4. patsparks

    patsparks An Aussie perspective

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    because the Prius batteries are very special, to allow another manufacturer make them would possibly lead to a a leaking of technology. Also I doubt just anyone could make them and keep up with the level of quality control Toyota and Panasonic have in place.

    The reputation of hybrids rests on these batteries.
     
    #4 patsparks, Jun 17, 2008
  5. sola

    sola New Member

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    I agree with the previous poster. Quality has paramount importance here. Toyota simply cannot afford an inferior supplier.

    Even a one-time, larger batch of faulty batteries could harm the nimbus of the Prius.

    It is better to simply say that we cannot ship as many and then increase the controlled supply slowly.
     
    #5 sola, Jun 17, 2008
  6. micheal

    micheal I feel pretty, oh so pretty.

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    Definitely, Toyota does not want to repeat GM's mistake with bad batteries and being forced to recall most of their hybrids.
     
    #6 micheal, Jun 17, 2008
  7. David Beale

    David Beale Senior Member

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    I'm being picky here, but Toyota doesn't make the batteries. Matsushita does under their Panasonic name brand.

    BTW, the battery production has always been the limiting factor in Prius production, from what I've read.
     
    #7 David Beale, Jun 17, 2008
  8. dipper

    dipper Senior Member

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    Don't forget Toyota bought some of Fuji Heavy (ie. Subarau parent company). They will certainly have some battery play in the future.
     
    #8 dipper, Jun 17, 2008
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