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Toyota Europe hybrid sales up 82.3% YoY

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by spwolf, Apr 15, 2013.

  1. spwolf

    spwolf Senior Member

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    Hybrids hit 20 per cent of Toyota sales in Europe | Toyota UK news, reviews, video and pictures
     
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  2. SageBrush

    SageBrush Senior Member

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    From the article:


    I still think this car (our Prius 'c') has an excellent chance of convincing Europeans to not buy diesel cars.
     
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  3. Sergiospl

    Sergiospl Senior Member

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    And the hot-looking 2014 Lexus IS 300h F Sport will convince some.
     
  4. spwolf

    spwolf Senior Member

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    Auris will end up with better hybrid sales, despite Yaris selling more overall - simply because Yaris Hybrid is pretty high end priced and most people in that class buy cheaper models.

    Auris Hybrid on the other hand is well positioned, and sales will go up more with better availability and Wagon model coming in summer.

    Next up is IS300h and then we will see whats next after that - I have no idea. Verso and Avensis - for sure, but not until 2015 when new models should be up. New Aygo is coming but its too cheap for hybrid.

    I guess GS300h is "next", hopefully within this year and then NX300h (Lexus small suv).

    Maybe Corolla hybrid by the end of the year? It sells low numbers in wester europe though, if it is on sale at all.
     
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  5. kgall

    kgall Active Member

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    This is good news. Does anyone know if hybrid sales are starting to "even out" around Europe? Until recently at least, there were far fewer sales in Germany, for example, than a number of other countries.
    I don't think gas hybrids will replace diesel in Europe, but I do think they will provide another fuel effecient option. And Europeans, as diesel buyers, are used to the idea that you pay more up front for better fuel economy.
     
  6. austingreen

    austingreen Senior Member

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    I'm not sure what you mean by even out. Hybrids are still a very small part of the Europe-27 sales, diesels are a high percentage. Some details about Toyota's recovery in europe and market share gains.

    UPDATE 2-Toyota sees European profit as revamp bears fruit| Reuters


    Toyota Europe News

    That makes Toyota + Lexus hybrids 0.9% of what I'm guessing are the 56 countries toyota defines as Europe.
     
  7. GrumpyCabbie

    GrumpyCabbie Senior Member

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    In many European Countries diesel costs significantly less than petrol. That with the generally better economy means diesel cars sell well. Germany and France for example.

    Some Countries have worked out that diesel stinks and price it higher (the UK for one) and thus the fuel economy benefits of diesel (compared to a non hybrid petrol) is offset by the higher cost of the fuel and the car. Unfortunately many manufacturers price their hybrid option as a premium model and charge accordingly. That doesn't help sales.
     
  8. austingreen

    austingreen Senior Member

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    From Western Europe 18 countries, in 2011 Diesel was over 50%. It is interesting that the UK starting in 2009 started buying a higher percentage of diesels than Germany.
    Vehicle Technologies Office: Fact #716: February 27, 2012<br />Diesels are more than Half of New Cars Sold in Western Europe
    [​IMG]
     
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  9. spwolf

    spwolf Senior Member

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    he probably means that Germany had purchased less hybrids than some other countries, like Netherlands... it is all due to taxes and Toyota overall market share in those markets... it is small in Germany, but much larger in some other countries (usually ones that have no car brands of their own).

    Right now Toyota is only manufacturer that seriously sells hybrids in Europe... they are no achieving 20% market share among Toyota models, despite being available in only small number of vehicles still. Another thing to be said - Hybrids sell well only in certain "European" countries - they dont sell at all in eastern Europe or Russia for instance.

    I am convinced that if everyone had HSD in Europe, Hybrid sales would have been 10x bigger at least. It is not really question of technology, but brand strength - Toyota has 4x smaller market share in Europe than USA.


    Still, that means 150k-180k hybrids to be sold in Europe this year, which is a lot... I dont think Toyota can do more than 200k, unless they truly hybridize complete lineup and increase market share. If thats done, and their sales go up a bit, they could sell 250k-300k eventually. That means Verso, Rav4 and Avensis hybrids.

    But if Ford finally starts offering some hybrids, as well as VW, Opel and others... Hybrid share could quickly sky rocket. Ford can easily double Toyota Hybrid sales in Europe by 2015, if they offer it in new vehicles they launch... so far I have heard nothing though.

    As unlikely as it seems, I think Koreans will have bigger share of Hybrids in Europe than Ford, since they launched Optima recently and any future hybrid such as Elantra, will come to Europe as well.
     
  10. Sergiospl

    Sergiospl Senior Member

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  11. ItsNotAboutTheMoney

    ItsNotAboutTheMoney EditProfOptInfoCustomUser Title

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    They don't even bother selling the Corolla in the UK.

    I'd like to see Toyota start selling the Corolla Hatchback in the USA and include a hybrid model. With the RX450h coming soon to ON, adding the Corolla Hatch Hybrid would keep upping the NA hybrid assembly numbers. The higher it gets the better the chance of getting a NA hybrid drivetrain supplier.
     
  12. austingreen

    austingreen Senior Member

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    When you are selling around 1% hybids in 56 countries, the numbers are going to be sparse and clustered in some counties. Here is Germany, that almost doubled in 2012 vs 2011
    2012 (Full Year) Germany: Electric and Hybrid Car Sales - Car Sales Statistics

    For 2011
    2011 Full Year Car Sales by Fuel Type in European Countries - Car Sales Statistics

     
  13. JMD

    JMD 2012 Prius 4 Solar Roof

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    Good news for Toyota and reduction of CO2 is better for the ecology
     
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  14. spwolf

    spwolf Senior Member

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    it has nothing to do with clustering, but how popular is Toyota in that country and if the country is in Western Europe, where they priced hybrids well.

    and they are not selling 1% hybrids, they are selling 20% hybrids, and in some countries 50% hybrids (Netherlands).

    In fact, due to this rise and upcoming ISh and GSh, their overall hybrid sales might rise this year worldwide, despite end of incentives in Japan. Probably go over 1.6 million in 2013.

    Not bad eh? Maybe they wont be closing those factories, lol.

    Will we see 2 million in 2014? We could. New Prius is coming.... Maybe 2.5 million in 2015? Thats probably a ceiling for Toyota unless some huge advancements in price/performance are made...
     
  15. austingreen

    austingreen Senior Member

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    You are attempting to explain the clustering.


    Toyota + Lexus hybrids are less than 1% of car sales in the 56 countries it defines as Europe. You are giving quite a different statistic, what percent of the cars Toyota plus Lexus sells are hybrids in those 56 countires. IF they only sold 10 cars and they were all hybrids, then under your statistics it would be 100%, but those are not meaning full. We could consider tesla, and say Europe buys 100% electric cars:), but we see when we break tesla out, in most countries they have very very small market share. When market share is small normally there are regional clusters. When I say Europe I mean EU-27, and Toyota, I mean Toyota, not Toyota plus lexus. I haven't seen a breakdown for what most of us call European sales (EU-27) and if this is greater than 1% for Toyota. It could be better, I really don't know since Toyota does not break it out for us.


    Again that would be nice, but they have chosen not to sell the ISh in the US, which will hurt its sales.


    Again, Toyota is giving incentives to keep factories running in Japan. They can do this profitably because of the weak yen. If you read something else into what I wrote you were making it up in your head. The prius incentives have already started in texas. I received letters from 3 different Toyota dealers last weak with discounts, I was surprised at how aggressive the marketing has become.


    I'm not sure where that came from at all. Is Toyota claiming some big increase?
     
  16. GrumpyCabbie

    GrumpyCabbie Senior Member

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    Ford and VW both sell hybrids in America yet Ford don't bother here and VW only sell theirs at such a massive premium that I can't imagine anyone buying one.

    Even Toyota who support hybrids don't offer it as an option on their main selling midsize car the Avensis. The Rav4 EV would sell here but that isn't offered.

    The main trouble is that the European car market is totally and utterly dominated by the VW group who have a thing for diesel. They own the Czech company Skoda which offer a very similar line up to VW but usually older tech at a lower price, then the Spanish company Seat which is again a similar lineup to VW but priced between Skoda and VW. Then there's Audi which is the posh version of VW.

    All of those brands are pro diesel and all the motoring magazines eat out of the hand of the VW/Audi/Skoda/Seat group for fear of upsetting them.

    The French manufacturers (Renault, Peugeot & Citroen) do offer some diesel hybrids and they are actually very nice looking cars if a little over priced. And that's the trouble. A Peugeot hybrid costs more than a Volt/Ampera. Maybe it would work in France where diesel is much cheaper to buy but here where diesel is more expensive, they don't sell.
     
  17. spwolf

    spwolf Senior Member

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    what does that even mean, lol? Since when are we calculating sales % as part of global sales?

    Tesla sales numbers are 0.000000000000000001% of worldwide automotive market? Hence Tesla sucks?


    Toyota will sell 150k-180k Hybrids in Europe alone... Thats double the number that Ford will sell worldwide. Is it small? lol.

    Anyway, 20% market share within Toyota brand is rather awesome. You should be happy. It means people worldwide have accepted hybrids. Yay.

    Also - there are no incentives, these are new models. Where did you hear that rubbish? Toyota has half of the incentives of big 3 right now in USA (March 2013). What are you blabbering about?

    I literally imagine you being in pain when Toyota sells so many cars... not an easy future for you :)
     
  18. spwolf

    spwolf Senior Member

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    its not like they have magic wand to automagically offer it... they just said that they will be introducing 18 new hybrid models by 2015... Avensis, Verso and Rav4 should all get it by 2015. Unless they keep hybrid for Lexus NX300h instead of Rav4, but they probably wont... Yaris has been really major introduction and so will IS300h be for Europe... rest is smaller numbers but who knows.

    What Toyota's rise of hybrid sales to amazing numbers of 1500000-2000000 per year means is that everyone will offer them everywhere within few years. Diesels will be more and more expensive in Europe, with EuroVI and future requirements, hybrids are part of the solution.

    20% of Toyota sales are hybrids in Europe, 40% in Japan... its getting there.
     
  19. austingreen

    austingreen Senior Member

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    Since we are talking about europe, and I linked the toyota press realease it should be rather self explanatory. Toyota in the European + Asian countries toyota defines as europe (56) it's sales recovered to 4.5% of the market. 20% of those were toyota and lexus hybrids. (4.5% x 20%) = 0.9%. Hence if we were to simply care percentage was better, I guess you could say if toyota + lexus slipped to 2% market share and got 45% hybrids that would be better even though its the same percenatge of the european market. To me it is no different, its 0.9%. Toyota + Lexus grew hybrids in these 56 european and asian countries to about 1/3 of what they sell in the US, and much less than they sall in Japan.

    Again, I'm not so sure what your problem is with tesla. It is likely to sell about 10% BEVs world wide as Toyota and Lexus together sell in the 56 countries Toyota corporate defines as Europe. That is 100% EV. See why the 20% and 100% are meaningless? Growth at tesla in 2013 should be more than 400%, but again its from a small number, so percentage doesn't matter as much. Does that give you some perspective?


    It is still 0.9%. It is small compared to the US. I am just saying how to work numbers. You seem to want to put words in my mouth. It is not 20% of the market, it is a small part of that market, and if you look at EU27, that market looks quite sick this year. It looks a little better when you expand it.

    Yawn. Hooray Europe, you now are buying around 1% hybrids. Japan and North America seem to have accepted hybrids, europe? not by the way I roll the numbers, but I do not fault your enthusasm. I only commented because of the post that hoped hybrids were catching up to diesels in europe?

    You again keep misrepresenting my posts. You commented angrilly that Toyota would not incentives the prius in NA because of falling Japanese sales. I have recieved multiple letters with incentives. Toyota is putting incentives on the prius in the US to run the japanese factories. I have no idea what the incentives are in Europe, nor do I really care. My prediction was incentives in North America where they are likely to help with Japanese production of prius. Your comment was there were no reason for US incentives. I guess Toyota felt otherwise.

    Again. Just stop putting the oposite words in my mouth. You claim that toyota is selling huge numbers of hybrids in europe. I just put a market percentage out there from their press release. I would like it if europe bought more hybrids. That would be a good thing. It just is not the crazy rosy scenario you put out. Again when our numbers disagree, I use EU27 for europe and Toyota for Toyota. You appear to use 56 countries for Europe and Toyota + Lexus for Toyota. If you see a post of mine, where you get crazy mad at my figures, think about the way most of the world defines things. That may avoid confusion. It is good that toyota grew hybrids in Europe. I really haven't seen the amounts. It would be better if Toyota sold as many hybrids in europe as they do in the US.
     
  20. Sergiospl

    Sergiospl Senior Member

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