Toyota Hybrid Horror Hoax

Since investigative reporting has gone by the wayside over the past 2 decades, I guess it should be no surprise that the media picks up on every claim from a consumer, and passes it along as if it were fact...to waiting readers and viewers. Unlike the old days, where newspapers, and other media outlets had to thoroughly vet all claims before reporting, today, that simply doesn't happen. Somebody makes a claim at 9AM, and by 9:30AM, it's on the news.

But finally, and no thanks to toyota, someone is looking a bit deeper into allegations by Sikes (good article that all Prius owners - and Toyota - should read): Toyota Hybrid Horror Hoax - Forbes.com

"So why did he do it? Sleuth work at the Web sites Jalopnik.com and Gawker.com reveals that Sikes and his wife Patty in 2008 filed for bankruptcy and are over $700,000 in debt. Among their creditors is Toyota Financial Services for a lease on a 2008 Toyota Prius, with value at time of bankruptcy of $20,494. The Jalopnik Web site shows a copy of Toyota's secured claims form, though when Jalopnik questioned Sikes by e-mail he denied being behind on his Prius payments.

Sikes also has a history of filing insurance claims for allegedly stolen items that are slowly coming to light. In 2001 he filed a police report with the Merced County Sheriff's Department for $58,000 in stolen property, including jewelry, a prosumer mini-DV camera and gear, and $24,000 in cash, according to Fox40 in Sacramento. His bankruptcy documents show a 2008 payment of $7,400 for an allegedly stolen saxophone and clothes.

For what it's worth, Sikes owned and operated a Web site called AdultSwingLife.com. More salacious material on this man will continue to pour in.


But the press conference alone makes it clear Sikes' story didn't wash. Journalism schools are supposed to teach that skepticism is paramount. "If your mother says it, check it out," goes the old adage. Yet comments on Web sites across the country reveal that practically everyone thought the Prius incident was a hoax--though they couldn't prove it--except for the media.

They have been as determined to not investigate Sikes' claims as Sikes was to not stop his car. It's a Toyota media feeding frenzy and the media aren't about to let little things like incredible stories and readily-refutable claims get in the way."