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Toyota Leads in Customer Loyalty

Discussion in 'Other Cars' started by cwerdna, Dec 9, 2007.

  1. cwerdna

    cwerdna Senior Member

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    http://www.businessweek.com/autos/content/dec2007/bw2007126_407250.htm?campaign_id=yhoo

    "Toyota and its Lexus luxury division finished first and second in J.D. Power's annual customer retention study
    ...
    It was the second straight year that Toyota led all automakers in a study conducted by J.D. Power & Associates. Sixty-five percent of Toyota's buyers last year traded a Toyota for a new one. Toyota's luxury nameplate, Lexus, finished second, with 63%, followed by Honda Motor (HMC), at 62.8%..."