1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Toyota Scaling Back Production Of Its Gas Hogs

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by GatorJZ, Jul 11, 2008.

  1. GatorJZ

    GatorJZ Member

    Joined:
    May 25, 2008
    285
    17
    0
    Location:
    Florida
    Vehicle:
    Other Hybrid
    http://www.nytimes.com/2008/07/11/b...a.html?_r=2&th&emc=th&oref=slogin&oref=slogin

    "Toyota acknowledged Thursday that, like its rival automakers in Detroit, it misjudged the drastic swing in the American market away from larger vehicles.

    With sales of pickups and big S.U.V.’s tumbling, Toyota said it would shut down truck production at two United States plants for three months and consolidate its pickups into one factory next year."

    “We never have faced anything like this before,” Mike Goss, a Toyota spokesman, said. Sales of Toyota’s full-size Tundra pickup fell 53 percent in June, and the company has bulging inventories of both the pickup and its large Sequoia S.U.V."
     
  2. orracle

    orracle Whaddaya mean "senior" member?

    Joined:
    May 24, 2007
    441
    3
    0
    Location:
    Gurnee, IL
    Vehicle:
    2013 Prius
    Model:
    Two
    Later in the article it does say that Toyota, at least, can quickly rearrange their production and move onto making more of the fuel efficient cars and scaling way back on the Big Ones.
     
  3. TimBikes

    TimBikes New Member

    Joined:
    Sep 27, 2005
    2,492
    245
    0
    Location:
    WA
    Vehicle:
    2005 Prius
    This is an admission of a major flub on Toyota's part. Of course, had it been GM or Ford, the haters would be peppering this thread with comments about what idiots they were for building such big trucks/SUVs in the first place. I think it's hilarious that there's only one comment here - and at that - an apology of sorts for Toyota.

    Granted, Toyota runs a great ship and GM/Ford could learn a lot from them. But Toyota's flub points out how easy it is to misjudge the marketplace and should give pause to those who constantly flog GM. It appears that even the mighty Toyota is capable of large scale f*(& ups.

    It should be noted that of the majors, only Honda had a sales gain last month. Toyota was down something like 21% and GM something like 18%. Honda was actually up 1%. Go Honda! ;)
     
  4. rfruth

    rfruth Member

    Joined:
    May 4, 2008
    394
    8
    24
    Location:
    Houston, Tx
    Vehicle:
    Other Hybrid
    Model:
    N/A
    One of Toyota's big mistakes IMO is not cranking out more gas hogs a few years ago when land barges were selling for big bucks :eek:
     
  5. Sheepdog

    Sheepdog C'Mere Sheepie!

    Joined:
    Mar 12, 2008
    1,125
    15
    9
    Location:
    Sanford FLorida
    Vehicle:
    2008 Prius
    Model:
    II
    The oil prices raising so quickly may not have been something anyone could have guessed. Even most countries were not able to tell that fortune.

    Only Toyota had the foresight to spend the time and resources to built a hybrid that actually worked. Many new technologies had to basicly be defined and invented to do it. Toyota did that work starting in the 90's and it's paying off now.

    That they also built some bigger vehicles like tundras isnt so surprising as they built a nice truck for the market that wanted it. To refuse that market at all wouldnt have been responsible business at the time.