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Featured Toyota shareholders protest EV stance with votes to oust longtime leader from the board

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by pakitt, Jun 12, 2023.

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  1. Trollbait

    Trollbait It's a D&D thing

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    But Toyota doesn't "over promise and under deliver."
     
  2. bisco

    bisco cookie crumbler

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    or, they didn't used to...
     
  3. Trollbait

    Trollbait It's a D&D thing

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  4. Zythryn

    Zythryn Senior Member

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  5. 3PriusMike

    3PriusMike Prius owner since 2000, Tesla M3 2018

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    They still have plenty of time because you left out the part where Marty McFly and Doc Brown are the lead engineers
    :)
     
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  6. bisco

    bisco cookie crumbler

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    that's the great thing about marketing hype, most people don't remember or bother to look back.
    least of all wall street loudmouths
     
  7. hill

    hill High Fiber Member

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    Is Toyota's dilemma really so short term insurmountable? When 1970's ford & GM were caught with their pants down due to no small vehicles, didn't they tap Mazda and Isuzu for little trucks? Why can't Toyota do the same thing with EV's. iirc, didn't toyo tap Tesla some years back by providing glider RAV4 vehicles? Why wouldn't such a joint venture be a win win for both, again.
    .
     
  8. rjparker

    rjparker Tu Humilde Sirviente

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    Tesla added their early powertrain to a Rav4. Like GM before them, Toyota's management did not believe ev could be mainstream.

    Until this year Toyota believed hybrids were the mainstream answer. GM should have the Tesla marketshare and more today with their ev headstart. When a Toyoda family member steps down from active management its pretty clear mistakes were made.

    If Toyota is behind, a smaller company won't catch up quicker. One thing Toyota could do is to standardize on Tesla's charging system. Don't forget Tesla has Nasa engineering and manufacturing knowledge to bring to the table. Which they have in their current generations.

    Today I can buy a one of two Toyota evs in stock at a local dealer lot. For more than a Model 3, with shorter range (worse after subtracting ac energy) and no track record. Meanwhile Tesla has Model 3s and other models at a dealership in the best part of town with Tesla superchargers located everywhere.
     
    #48 rjparker, Jun 28, 2023
    Last edited: Jun 28, 2023
  9. austingreen

    austingreen Senior Member

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    Well they can in around a 4 year time frame. Right now none of the players except Tesla and the Chinese have enough batteries.in the short term. Those with enough batteries are not likely to hurt profit margins by helping Toyota on the cheap. The question really is will the dealer network and old guard allow for a fast transition.

    At the time of the original joint venture Toyota was going full speed ahead with hydrogen. They didn't like that Tesla pointed out the flaw in this. They could have sucked it up and had a better model bz4x around 2019 using many Tesla designed parts. Back then Tesla needed Toyota for cash and credibility, so likely cut them a sweatheart deal. Now Tesla doesn't need Toyota, and the years of Toyota marketing against them mean Tesla will probably extract a heavy price if Toyota works with them again.

    BMW, Hyundai, or byd look the be the likely partners that could get them caught up fairly fast.
     
  10. FalconSeven

    FalconSeven Member

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    Honda is building EVs based on GMs ultium, and Ford is using VWs MEB platform in Europe. I think Toyota has a major case of "not invented here" going on.
     
  11. 3PriusMike

    3PriusMike Prius owner since 2000, Tesla M3 2018

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    What car maker has a good enough design, spare factory capacity and an excess of batteries that they could make cars for Toyota?

    Mike
     
  12. bwilson4web

    bwilson4web BMW i3 and Model 3

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    China Inc but Toyota is not ready to accept the cars and slap a Toyota badge on the front (I hope!)

    Bob Wilson
     
  13. Trollbait

    Trollbait It's a D&D thing

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  14. Priipriii

    Priipriii Member

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    Toyota should stay far away from full EV as possible. Never go full EV.
     
  15. Zythryn

    Zythryn Senior Member

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    I understand the logic behind the statement: “we want to offer a variety of solutions”.
    I don’t understand the logic behind never offering any of one solution that many people seem to want.

    Although, I took your phrase, “full EV” to mean “BEV”. If instead you meant that Toyota shouldn’t offer only BEVs and no other cars?

    I’d be surprised if that is the case, as nobody has asked Toyota to only make BEVs.
     
  16. bwilson4web

    bwilson4web BMW i3 and Model 3

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    Works for me. Local Toyota dealers and Southeast Toyota have disappointed me too often.

    Bob Wilson
     
  17. nagrath

    nagrath Member

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    I have hybrids and a plug in hybrid. I am not considering an EV currently, but probably for my next car in a few years. However, it seems ridiculous that Toyota, once a technology leader has so few fully electric vehicles and plug in hybrids. ON the other hand, I see Hyundai's termination of many of their hybrid vehicles (replacing them with EVs) as short sided as well. IF Toyota wants to build back market share it needs vehicles in all segments at all price points like it used to.
     
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  18. nagrath

    nagrath Member

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  19. hill

    hill High Fiber Member

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    Why are you worried about honda? They have always had decent mileage across their fleet. The Honda prologue suv ev is out and available and made in the u.s.a.
    .
     
  20. Trollbait

    Trollbait It's a D&D thing

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    One model and one PHEV option isn't many. Their US line up is about as hybridized as Toyota's. The Venue, Santa Cruz, and Palisade are their only models without a hybrid, PHEV, and/or BEV option.

    While Honda chases the hydrogen dragon, they didn't market or lobby against plug ins and higher efficiency standards. Their EV focus is more on bikes and motorcycles with swappable batteries.