Toyota tells dealers that Prius brake fix is near, annoucement next week.

NEW YORK (CNNMoney.com) -- Toyota Motor notified dealers it is prepared to unveil a solution to problems with the brake system of the popular Prius hybrid sedan, as well as a public relations campaign to try to repair its battered image.

The company admitted a problem with the software that controls the anti-lock braking system of the 2010 model of the car, and said it had found a solution for cars that started to roll off of the assembly line in Japan last month. But it has yet to find a solution for the estimated 37,000 cars already on U.S. roads.

"We are working to provide a solution for the [Prius] braking issue and expect to share more specific details on this solution early this coming week," spokesman Mike Michels said.

Toyota's letter to dealers assured them that the company is set to launch a new advertising campaign Sunday "reminds viewers of our 50+ years of history in the U.S., building safe, reliable and high-quality vehicles."

But an analysis of online car shopping by Edmunds.com at the end of the week shows that more people are seriously looking at a Toyota Prius than before the problematic brake news was uncovered. Experts say the increased interest could be due to potential buyers believing that Toyota will soon start offering better deals to support sales of the model.

Toyota promises dealers: Prius fix, PR offensive close - Feb. 6, 2010

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