Toyota will not sell 2 Prius models together in US

NEW YORK: Toyota says it will not sell the 2010 Prius alongside the current model when the updated hybrid arrives at U.S. dealerships later this year, a departure from its strategy in Japan.

The third-generation Prius goes on sale in the U.S. this spring. In Japan, Toyota has said it will sell both the third-generation model and the smaller existing vehicle together, a move likely meant to counter the economy-priced Honda Insight.

In the U.S., Toyota says the existing Prius will remain in dealerships only until inventory runs out.

The Insight went on sale in February in Japan, and has sold briskly. It will arrive in the U.S. in the coming weeks priced under $20,000.
Toyota prices the current Prius at $22,000 and has not yet priced the 2010.

Source: International Herald Tribune