Toyota's mobile app mandate -- iPhone, iPad first

Toyota's mobile app mandate -- iPhone, iPad first | Mobile | iOS Central | Macworld

"Nelson thinks he’s found a way to sidestep the native platform vs. multiplatform dilemma: Build for Apple iOS using tools that make it easy to port to Android and BlackBerry. Toyota uses top advertising agency Saatchi & Saatchi to design the front-end of the iPhone and iPad apps, and Kony Solutions for the back-end ties into Toyota’s database."

"By developing for iOS first, Nelson says, you get the best of both worlds. Why? “iPhone is really the standard bearer for smartphones,†Nelson says. “We design specifically for the iPhone. Android is the same functionality and somewhat of the same user interface.†As long as the innovation leader continues to innovate, the thinking goes, it makes sense to follow the leader and port to the copycats. It also helps that the majority of potential Toyota customers use Apple mobile devices, Nelson says."