Toyota's website price vs. window sticker

Discussion in 'Dealers & Pricing' started by Bob 411, Apr 26, 2009.

  1. Bob 411

    Bob 411 New Member

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    I don't understand how the sticker on a 2009 base prius is over $24,000. Toyota's website show the base Prius, not the touring at $22,000, and I understand that $750 is added for shipping/destination.

    I can not find a 2009 Prius with a sticker price of $22,750, or even close to that.

    I have been shopping online, I don't actually see the window sticker, but it seems somewhere, somebody would have without a bunch of options.

    One dealer I talked to on the phone said they make them, but they are either for fleets only, or not available in our region. Another dealer told me that on top of the $750 destination there are other fees for advertising, and stuff that adds to the price.

    I called Toyota, they have a phone number on their website. The lady I talked to said the only thing, other than the $750 destination charge, that could add to the price is options.

    I'm trying to decide on a 2009, or a 2010. Toyota has announced the price of the 2010, as $22,000+ $750 destination for the PriusII. As I understand it that is "basically" a 2009 package 2. Will the sticker add anything to that?
     
  2. Silver bullit

    Silver bullit Right Lane Cruiser

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    I bought a 2009 Prius with package 2 for $22,900 in Feb. I went through the internet where you deal with the fleet salesmen. Two dealers called with prices that were below the sticker price. There was a $500 rebate at that time. Good luck
     
  3. exbauer

    exbauer Active Member

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    many dealers do not carry a base model. dealers stock package 2 more than anything else.
     
  4. Bob 411

    Bob 411 New Member

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    A package 2 is what I want anyways. Toyota's website says a package 2 is $175.00 so...

    base Prius $22,000 +
    delivery 750 +
    package 2 175 =

    total $22,925 -

    rebate $1,000

    total $21,925 ...before dealer discounts any.:confused:
     
  5. JimN

    JimN Let the games begin!

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    IL dealers buy their cars from the Chicago Region. There are 12 or 13 regions & I doubt that any of them import every Prius combination. When you build your Prius on the Toyota website you'll get a choice of option packages based on your zip code.

    Southeast & Gulf States Regions are notorious for adding PIO (port installed options) & extra fees. It doesn't happen at every dealer so shop around.

    You aren't going to be able to make an apples to apples comparision between a 2009 & a 2010. The options are packaged differently and all of the 2010's are "Touring".
     
  6. Boo

    Boo Boola Boola Member

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    Bob,

    You're choosing the wrong "base" model and price for adding on options.

    The $22,000 MSRP model is called the "Standard" model. It's stripped compared to some prior years' base models -- no seat back pockets, no heated outside door mirrors, no cruise control, no tonneau cover, no wheel trim rings [and I think no high resolution MFD (I think you get a low resolution MFD that cannot support the backup camera)], etc.

    The next model on which you start adding the different package #s beginning with package #2, is called the "Base" model (and sometimes called package #1) and has a MSRP of $23,375. For that $1,375 difference, the seat back pockets, heated outside door mirrors, cruise control, tonneau cover, wheel trim rings, [high resolution MFD,] etc. get added back in.

    So the math for package #2 would be $23,375 (Base Model - package #1) + $175 (package #2) + $720 destination/shipping = $24,270.

    http://www.edmunds.com/new/2009/toyota/prius/101042875/optionsresults.html?action=2

    And the third model is, of course, the Touring Edition, which has a starting MSRP of $24,270.

    2009 Toyota Prius Pricing and Information
     
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  7. Bob 411

    Bob 411 New Member

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    Thank you. So is the 2010 Prius II price really $22,750?
     
  8. Paradox

    Paradox Prius Enthusiast / Moderator
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    Yes, plus any dmv/licensing fees plus taxes.
     
  9. priusunlimited

    priusunlimited New Member

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    Bob there are 3 types of 2009 Prius models 1220 base, 1224, and the touring 1226. You cant get the 1220 with any type of package atleast not in the SE. What happens to the Base models is they come to the port and the Port adds wndow tint, rims and Toyo guard etc etc etc. I use to work for VW and if recall they had the Rabbit, Beetle and Jetta for $14,999.00 and our dealership go no cars for that price. In fact in the florida area there where only a handful of those cars and by time they got to the states the port addes all sorts of garbage to it it jacked the price up a couple grand. Same thing is going to happen with the 2010 Toyota is going to come out with this ultra low price and NO dealer is going to have it for that price. Ill give you a for instance the New Venza came out and they have it on the website starting at $25,975.00 I just did a search through the entire SET and found only 6 of them below 29k.
     
  10. Jabber

    Jabber Chicagoland Prius Guy

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    I'm in the Chicago region. I currently have all three models in stock. a 1220, a 1224, and a 1226. Here are the prices (MSRP, not your price):

    1220: $22,919 including floor mats.
    1224: w/ Pkg #2 (HG), $24,469 including mats.
    1226: w/ Pkg #2 (HG), $25,364 including mats.

    All numbers include destination. That is for the Chicago region. If you tell me about where you are in Illinois, I might be able to recommend a dealer for you. At the very least, I can tell you what they have in inventory right now.
     
  11. Bob 411

    Bob 411 New Member

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    Thanks, I install carpet in Kankakee/Bradley/Bourbonais mostly, some in Joliet. I live in a thriving metropolis of 235 people, 35 miles south west of K/B/B, that you've probably never herd of.:) Champain is a little closer than Chicago, and we go to Bloomington once in a while.

    I've been on the closest dealers websites, and looked at their inventory. Right now I'm waiting for the 2010s to come out. I've contacted about a dozen dealers, if it was just one, or two, I would complain they want too much money, but with so many, only going so low, I think Toyata really needs to make it worth it the dealers, to sell the 2009s. Just can't imagine buying a 2009 for what you can buy one for, with what the 2010 Prius II has standard, and with the 2010 at 22,750 msrp, a month away. So I'm waiting.
     
  12. MBA Mom

    MBA Mom New Member

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    Re the 2010 vs 2009, I'm with you. It's an improved vehicle, but more importantly, the 2009 discount is not yet significant enough to warrant the trade off. The best buy I have been offered is $26+ for a #1226 with package 6, and I believe I can live w/o the leather and GPS for a mechanically superior model with a bit more elbow room.

     
  13. Jabber

    Jabber Chicagoland Prius Guy

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    I can understand that Bob. I can only say that you may want to see if Toyota does anything with rebates come May 5th... Maybe it gets a little better???

    Oh yeah, I know exactly were you live. I have good friends in Seneca, and went to U of I Champaign. I grew up in the Addison/Elmhurst area.
     
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