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UK Prius Plug In Price Released £27,895/$44,722!

Discussion in 'Gen 1 Prius Plug-in 2012-2015' started by GrumpyCabbie, Apr 2, 2012.

  1. GrumpyCabbie

    GrumpyCabbie Senior Member

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    I just noticed that the Toyota UK website has updated to show the Prius plug in priced from £27,895!?! (US$44,722 inc 20% vat)

    http://www.toyota.co...us-Plug-landing

    The original price is £32,895 minus £5,000 Government EV grant, equals just short of £28,000!

    Phew, that's a lot. I notice the base Prius has now dropped to £21,100 (US$33,828) which means the plug in option to get 13 miles range costs you about £7,000/US$11,220 lol, no thanks.

    The Competition is as follows (EV's & Plug Ins)

    Renault Fluence EV £17,495 + HV battery lease, 110 mile range
    Toyota Prius £21,100 - basic hybrid, non plug in
    Nissan Leaf £25,990 - 100 mile range (give or take)
    Toyota Prius Plug In £27,895 15 mile range
    Chevrolet Volt RHD £29,995 50 mile range (some quote 35 miles)
    Vauxhall Ampera £unknown - maybe £32,250 after £5,000 grant but Vauxhall website only quotes "from £37,250" so who knows.


    So the Plug In Prius is nearly £8,000 more than the non plug in spec for 15 miles or £2,000 less than the 50 mile EV range Volt.

    Definitely some price manipulation going on here, and not in a good way. There are some on the UK forums who have said they think Toyota have dropped the ball here and I agree. They're so full of themselves about the Prius that they're forgetting they're pricing themselves out of the market.

    It is possible to get a 60 mpg UK (50 mpg US) Ford Mondeo diesel now for £18,000 which is £3,000 less than the base Prius but for a slightly bigger car. OK it's a manual but many Europeans don't care either way and will see the substantially lower sticker price. Or add 13 miles of EV to the PIP for an extra £10,000.

    They've not just dropped the ball, more shot themselves in the foot. :mad:
     
    #1 GrumpyCabbie, Apr 2, 2012
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  2. andi1111

    andi1111 Member

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    I think they placed the price so high because of government grant. They may do that as well in my country, where the grant is 5.000 EUR, but they will have to put a competitive price in Germany, where there's no grant. In that case, I will import the PiP from Germany and still get my country's government grant. It's an open EU market :) On the other hand, if the price of PiP will be as high as in the UK in my country and in Germany as well... I will be looking at other options. We already own Xsara Picasso and I might just get a Citroen C-Zero, which costs less than 20.000 EUR including the grand, for city driving, to get a kid to daycare and to get to work and back.

    P.S.: You can't compare the base Prius' price with the PiP's price, because the level of equipment is not the same. You should compare it at least with the T4 model, which costs 22.855. In this case it's 5.000 pounds more expensive, which is still a lot and that's government grant included.

    P.S.2: The EV mode max. speed has been lowered to 51mph. Maybe EV City mode overrides that. I like it, that you have control, when the EV mode goes into blended mode. I missed that at the US PiP.
     
    #2 andi1111, Apr 3, 2012
  3. andi1111

    andi1111 Member

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    EV City mode is really interesting though. Let me rewrite it:

    EV City mode:
    - Uses the HV and EV charge in the battery
    - Limited EV power to ensure maximum range
    - Petrol engine engages only under hard acceleration
    - When battery depletes, the car automatically switches to HV mode

    My understanding is:
    1. Before the PiP starts the warmup cycle, it uses the EV battery charge AND HV battery charge. This adds more range to the pure EV driving, because it doesn't start the warmup cyclue until the HV charge is depleted as well. At least this is my understanding of it.
    2. I don't know, what they tried to say here
    3. I guess that's the same as the US PiP. When going to the Power range of acceleration, ICE starts
    4. The same as the US PiP
     
    #3 andi1111, Apr 3, 2012
  4. andi1111

    andi1111 Member

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    You're comparing the US price price with the UK price subtracted by the grant, which is apples to oranges comparison.

    What you really need to do is compare the US full price (32k for base and 40k for advanced) with the UK's full price of 32.895 pounds, which equates to 52.632 US dollars and without any advanced features of the US advanced PiP like adaptive CC radar.

    Well, that's lame. 12.632 US dollars more for less of a car.
     
    #4 andi1111, Apr 3, 2012
  5. Tideland Prius

    Tideland Prius Moderator of the North
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    Don't forget UK's price includes 20% tax. The prices listed in the US do not include taxes and fees. Take away the 20% and you're left with $42,105 USD (using the $52,632 above). There's also freight/delivery and I don't know what Toyota GB charges since they give the all-inclusive price. In the US, delivery is about $800-900
     
    #5 Tideland Prius, Apr 3, 2012
  6. GrumpyCabbie

    GrumpyCabbie Senior Member

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    The dollar price I quoted was a direct conversion of the UK price to give the majority of members on here an idea of the cost. The price was after deduction of the grant, but does include our 20% tax and 10% import duty.

    I'm not sure if Toyota have just manipulated the price because they can or they've just misunderstood the market, but even if the PIP is the same as the t4 with cruise control and bluetooth, it's still a lot of money for 13 mile range.

    Perhaps the PIP is a 'Jack of all Trades - and master of none'? I did want one but not at that price.
     
    #6 GrumpyCabbie, Apr 3, 2012
  7. andi1111

    andi1111 Member

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    Same here. But I'm still keeping my fingers crossed for the German price to be lower.
    My dealer told me, that the official price in my country should be around 35kEUR, 33kEUR if I purchase at his dealership.

    But you do have a problem, because the need a right hand drive car.
     
    #7 andi1111, Apr 3, 2012
  8. GrumpyCabbie

    GrumpyCabbie Senior Member

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    Well yes and no. It's EU law that I can buy a UK spec RHD car at any EU dealer at the price available in that Country.

    So if the German dealer is cheaper and my German was upto scratch (which it isn't :) ) then I could pop over, buy the car there and save lots of money. It might affect warranties though as we have a 100,000 mile/160,000 km warranty on all Toyotas if purchased through a UK Toyota dealer.

    It was very popular about 15 years ago for people in the UK to pop over to Holland (where they speak perfect English) and buy a RHD UK spec car for 20% less than they could here. UK dealers have since dropped their prices to the point it's not viable any longer. I think it still goes on with Irish residents coming to the UK as some of our cars are cheaper than theirs and vice versa. It depends on the model and manufacturer.
     
    #8 GrumpyCabbie, Apr 3, 2012
  9. andi1111

    andi1111 Member

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    #9 andi1111, Apr 3, 2012
  10. GasperG

    GasperG Senior Member

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    Are you sure about the government grant, as I know you are from Slovenia? As far as I know the grant is only for Plug-ins that can go 50 km or more on one charge and the grant is 4.000 €. This is obviously written for Opel Ampera ...
     
    #10 GasperG, Apr 3, 2012
  11. andi1111

    andi1111 Member

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    The grant is 4.000 EUR for plug-ins and 5.000 EUR for pure EVs.
    For the 2011, the requirement was 50km on EV only. This has been dropped, so the PiP qualifies for the grant.

    EKO SKLAD, j.s.

     
    #11 andi1111, Apr 3, 2012
  12. GasperG

    GasperG Senior Member

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    Great to know, sadly I'm not in the market for a new car
     
    #12 GasperG, Apr 3, 2012
  13. massparanoia

    massparanoia Active Member

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    20% tax?! Damn I thought the 2.5% I paid was bad. Wow.
     
    #13 massparanoia, Apr 3, 2012
  14. telmo744

    telmo744 HSD fanatic

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    You should know that here in Portugal a car has a special tax over engine displacement, CO2, which all summed to the base price, goes to the bill with a 23% VAT final kick!

    3gen Prius base model - base price 21740eur
    ISV for displacement 1800cc - 1419.4eur (if it were not hybrid, would be 2838eur)
    ISV for CO2 emissions 89gr/km - minus 17.85eur (deduction, fantastic!!!)
    VAT 23% - 5322eur

    Final price - 28465eur

    (sum total taxes added = 6724eur)
     
    #14 telmo744, Apr 3, 2012
  15. andi1111

    andi1111 Member

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    That's not all. Our salaries can be taxed up to 41% and that's not any kind of special financial crisis tax. That's the ordinary value.

    How are salaries taxed in the US?
     
    #15 andi1111, Apr 3, 2012
  16. GrumpyCabbie

    GrumpyCabbie Senior Member

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    No where near as badly as ours in Europe but they don't see it that way :D

    But they don't get free medical (in most cases) and have to pay medical insurance if they don't get it with their job. It can prove very expensive, especially if you have a lifelong condition.

    A great system if you're rich, well off or in a good job. A poor system if you work but don't have a great job.
     
    #16 GrumpyCabbie, Apr 3, 2012
  17. andi1111

    andi1111 Member

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    Agreed.
     
    #17 andi1111, Apr 3, 2012
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