US Launch of Mitsubishi Outlander PHEV Delayed to 2015

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by ggood, Sep 26, 2013.

  1. ggood

    ggood Senior Member

    Joined:
    Jan 17, 2004
    2,436
    517
    0
    Location:
    Houston, TX
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Advanced
  2. dipper

    dipper Senior Member

    Joined:
    May 4, 2005
    1,239
    251
    0
    I was wondering why Mitsubishi might bring to US when they could have sold everyone for heavy profit in Europe and Japan. Well, that resolved my wondering.

    Happy Mitsubishi is doing something successful overall as a car company. Besides, in the US, they would have to discount deeply to get a sale, which goes against running a business. Hopefully, they are very successful and hence be able to build in quantity and quality by the time the Outlander PHEV comes here. Only then can they be successful being in America.
     
  3. fotomoto

    fotomoto Senior Member

    Joined:
    Apr 22, 2009
    5,407
    3,636
    0
    Location:
    So. Texas
    Vehicle:
    Other Hybrid
    Mitsu who? Do they still make cars? ;)
     
  4. R-P

    R-P Active Member

    Joined:
    Dec 6, 2011
    773
    263
    0
    Location:
    Netherlands
    Vehicle:
    2009 Prius
    Model:
    II
    Just heard an acquaintance of my aunt bought one. As an entrepeneur (think you only pay less than half eand get the rest refunded in taxreductions).

    I'm friggin' jealous. If only you could also get it as a 7 seater...
     
  5. Sergiospl

    Sergiospl Senior Member

    Joined:
    Apr 22, 2011
    3,938
    1,351
    28
    Location:
    Florida
    Vehicle:
    2011 Prius
    Model:
    Two
    Mitsubishi’s Extended Range Outlander PHEV Now On Sale In Europe (video)
     
  6. AussieOwner

    AussieOwner Active Member

    Joined:
    Jul 12, 2007
    1,091
    67
    0
    Location:
    Sydney, Australia
    Vehicle:
    2007 Prius
    Model:
    N/A
    Recently, we in Australia are being hit by a series of ads for the Mitsubishi PHEV Outlander.

    Outlander PHEV - Hybrid SUV - Mitsubishi Motors Australia

    The above link is to the Mitsubishi Australia web page for the vehicle. It is amazing how many of the controls and screens look just like the Prius controls and screens.

    So it appears that Australia is also getting the vehicle before the US.
     
  7. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    17,522
    6,802
    54
    Location:
    South OC So Cal & Nashville, TN
    Vehicle:
    2004 Prius
    Model:
    IV
    The company has only been around for what ... nearly a hundred years? ;)
    Funny thing is - how big demand is for this plugin hybrid. If Toyota - Ford - or even GM had introduced this a year ago or so ... I doubt whether the Mitsu would have been so popular. But ... being the only game in town certainly has its advantages. Pathetically - Toyota has chosen to ignore the demand - so - NO plug in SUV you you!! ... at least not from Toyota. What a shame. Toyota's rational? 'oh ... it'd cost too much for the general population. Really?
    .
     
  8. fotomoto

    fotomoto Senior Member

    Joined:
    Apr 22, 2009
    5,407
    3,636
    0
    Location:
    So. Texas
    Vehicle:
    Other Hybrid
    They sold a whopping (drum roll please)...................... 8,600 cars in the USA last year. ;)

    Auto Sales - Markets Data Center - WSJ.com Automobile sales are almost an afterthought for this giant corporation.

    Speaking of corporations according to wiki, they hold this distinction:

    In March 1998 the Mitsubishi Corporation received the quarterly Greenwash Award. It was awarded to them for their efforts to portray its businesses, which are actually some of the most destructive on earth, as environmentally friendly. Through the use of public relations the corporation tried to convince the world that their subsidiaries facility off the coast of Mexico was environmentally benign. The facility is a salt evaporation factory and is in a lagoon that also holds the last pristine Grey Whale calving ground.[5] As of 2009, Mitsubishi held between 35% to 40% of the worldwide market for bluefin tuna, a highly endangered species of fish.[6]
     
  9. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    17,216
    8,291
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    The prediction from some think tank/analyst group, which reportedly has a good track record on this, has Mitsubishi and Volvo leaving the US market this year. While Mitsu is a large and old company, I think they have gotten lumped in the same group with Suzuki in terms of appeal to car buyers. This SUV PHV and the new Mirage might turn their US fortunes around.

    Considering what Toyota charges for a HiHy, a PHV version from them probably would be too expensive for the general population.
     
  10. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    17,522
    6,802
    54
    Location:
    South OC So Cal & Nashville, TN
    Vehicle:
    2004 Prius
    Model:
    IV
    'highly protected' ?? Well, there's endangered ... and below that (where you are required to catch & relese) there's protected. Several of our group @ work go out fishing in Mexican waters 1 to 3 day trips. Last time, I caught 2 bluefin, besides yellowtail. There's not even a size/length issue, requiring catch & release. All that to say ... Mitsu may very well be a horrible company environmentally, iduno. But the whole bluefin thing ? It can't be based off that. So if that's not true ... I'd not be comfortable relying on the other stuff ... just sayin'
    .
     
  11. GrumpyCabbie

    GrumpyCabbie Senior Member

    Joined:
    Dec 14, 2009
    6,723
    2,117
    45
    Location:
    North Yorkshire, UK
    Vehicle:
    2010 Prius
    Model:
    III
    It should be a winner here;


    Explore the Outlander PHEV | The world's most advanced plug-in hybrid | Mitsubishi Motors UK


    But as it costs LESS in the UK than the PIP (Mitsubishi £28,249 to PIP at £28,395) why would you want the PIP? You can go double the distance in the Outlander (32 miles EV to 15), go faster, carry more etc etc etc. In a Country with petrol over $8 a US gallon.

    Just shows how lame and overpriced the UK PIP is. Toyota UK just didn't understand the PIP, what it was about and importantly how it compares to the competition.
     
  12. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    17,216
    8,291
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    Or they do and just don't care to sell it.
     
    austingreen likes this.
  13. GrumpyCabbie

    GrumpyCabbie Senior Member

    Joined:
    Dec 14, 2009
    6,723
    2,117
    45
    Location:
    North Yorkshire, UK
    Vehicle:
    2010 Prius
    Model:
    III
    A compliance car? You think Toyota would do something so cynical? :whistle:
     
  14. R-P

    R-P Active Member

    Joined:
    Dec 6, 2011
    773
    263
    0
    Location:
    Netherlands
    Vehicle:
    2009 Prius
    Model:
    II
    Really?

    Keep in mind the Netherlands have 20 times fewer inhabitants than the US (~16 million or so).

    Mitsubishi sold about the same amount (8,000) in Outlander PHEV's alone in the last quarter of 2013. All ordered before they could be testdriven.
    So extrapolated to the US (although obviously not realistic) would mean over 150,000 Outlander PHEV's...

    As mentioned above, Toyota doesn't get it. The PIP has the same fiscal advantages (=less tax), but e.g. is smaller, puny range and has no towing capability. It sold about 1200.

    (V60 plugin, also capable of towing a caravan, the national passtime in the Netherlands: 6000 cars. Of which many were imported because Volvo couldn't even remotely keep up with the demand and it was sold out for half the year...)

    (Model S, also only available in the last quarter sold about 1000. Almost as many Tesla's sold as PIP's)
     
  15. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    17,216
    8,291
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    Mitsubishi isn't doing well in the US. There are only six models listed on their site, and three of them are Lancers.
    Crossovers, Electric Vehicles, Sedans, Hatchbacks | Mitsubishi Motors
    The i-MiEV is still there as an upcoming vehicle. This Outlander PHV isn't listed there.

    The Mirage might revive the brand here. In the first three months of the year, 3750 sold. More than half of what Mitsu projected for the year.
    Who Bought All These Chevy Sparks And Mitsubishi Mirages In March?
    The PHV will also help, if the US branch makes it to 2015.
     
  16. GrumpyCabbie

    GrumpyCabbie Senior Member

    Joined:
    Dec 14, 2009
    6,723
    2,117
    45
    Location:
    North Yorkshire, UK
    Vehicle:
    2010 Prius
    Model:
    III
    Is it any loss? I remember talking to the CEO of a UK car brand (remaining nameless) who said there is absolutely no profit in the US other than volume. I guess it's easier to sell millions of cars in India, China and Russia and make money than it is to comply to ever restrictive and protectionist requirements in a market where you barely make money.

    I am surprised Mitsubishi is still going in the US with those numbers.
     
  17. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    17,216
    8,291
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    That's why it is predicted Mitsubishi and Volvo will be gone from here by the end of the year. It probably isn't a loss to the companies beyond prestige and ego. It is to us consumers though. We'll lose another 2 or 3 plug in options. Personally, if the Mirage had been announced a couple months sooner, I would have held off on getting the Sonic. Plus, I have always been found of the Volvo wagons, and they are coming back.
     
  18. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    17,522
    6,802
    54
    Location:
    South OC So Cal & Nashville, TN
    Vehicle:
    2004 Prius
    Model:
    IV
    ... yet the premise of the OP's article is that Mitsu intends to deploy an extreamly well received offering. I guess that's what's hard to reconcile ... not that auto manufacturers have any obligation to NOT be dishonest.
    .
     
  19. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    17,216
    8,291
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    Well the prediction is coming out of an outside group. They have a good batting average on such things, like predicting the demise of Suzuki. They could be wrong, and this prediction came out before the success of the Mirage.
     
  20. GrumpyCabbie

    GrumpyCabbie Senior Member

    Joined:
    Dec 14, 2009
    6,723
    2,117
    45
    Location:
    North Yorkshire, UK
    Vehicle:
    2010 Prius
    Model:
    III
Loading...