1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Video: Behind the Scenes of the "Harmony" 2010 Prius Commercial

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, May 13, 2009.

  1. Danny

    Danny Admin/Founder
    Staff Member

    Joined:
    Nov 24, 2003
    7,093
    2,108
    1,174
    Location:
    Charlotte, NC
    Vehicle:
    2013 Prius Plug-in
    Model:
    Plug-in Base
    Check out this 5 minute behind the scenes video on how the 2010 Prius commercial "Harmony" was conceptualized and produced. The video ends with the final product: the "Harmony" commercial you may have seen on TV (or PriusChat) over the last couple of days. Special thanks to Toyota for providing PriusChat with exclusive access to this video. Feel free to embed this video on your site and share it through Facebook or Twitter!
     
    #1 Danny, May 13, 2009
    6 people like this.
  2. fredthepostman

    fredthepostman Member

    Joined:
    Jan 7, 2009
    422
    7
    0
    Location:
    boothwyn pa
    Vehicle:
    2010 Prius
    Model:
    III
    Nice! I have more of an appreciation for the video. I didn't notice all the people in the video. Very nice!:rockon:
     
    #2 fredthepostman, May 13, 2009
  3. efusco

    efusco Moderator Emeritus
    Staff Member

    Joined:
    Nov 26, 2003
    19,891
    1,192
    9
    Location:
    Nixa, MO
    Vehicle:
    2004 Prius
    Model:
    N/A
    Ok, I guess it's growing on me for its designed purpose.
     
    #3 efusco, May 13, 2009
  4. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    300
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
    Wish I could see it on a big screen TV. All those details must look really nice in HD.

    But I still wonder how much this spot will grab viewer's attention and how much the intricacies will be noticed and/or appreciated.
     
    #4 zenMachine, May 13, 2009
  5. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    19,870
    8,172
    54
    Location:
    Montana & Nashville, TN
    Vehicle:
    2018 Chevy Volt
    Model:
    Premium
    Considering what sells . . .


    No bikinis?

    :confused:
    .
     
    #5 hill, May 13, 2009
    1 person likes this.
  6. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    300
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
    I guess that means PC could be a part of this campaign...
     
    #6 zenMachine, May 13, 2009
  7. efusco

    efusco Moderator Emeritus
    Staff Member

    Joined:
    Nov 26, 2003
    19,891
    1,192
    9
    Location:
    Nixa, MO
    Vehicle:
    2004 Prius
    Model:
    N/A
    Just thankful I didn't have to get in one of those costumes as a way to repay my debt of going to Prius Connection Detroit!!!
    Don't be getting any ideas Doug & Erica!
     
    #7 efusco, May 13, 2009
  8. F8L

    F8L Protecting Habitat & AG Lands

    Joined:
    Aug 14, 2006
    19,011
    4,081
    50
    Location:
    Grass Valley, CA.
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    Are you kidding me? I had so much fun a PCD that I'd slip into a flower costume and dance around to do it again! lol
     
    #8 F8L, May 13, 2009
  9. Tideland Prius

    Tideland Prius Moderator of the North
    Staff Member

    Joined:
    Oct 2, 2004
    44,928
    16,147
    41
    Location:
    Canada
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    I'll admit, I didn't see the people at first. It is original and very well done. I still can't get over the fact that it's not mainstream enough. But as Doug said, it's aimed at a particular buyer and obviously it's not me or most people here on PriusChat.

    But yeah, it's well done.
     
    #9 Tideland Prius, May 13, 2009
  10. Vincent

    Vincent Don't Wait Until Tomorrow

    Joined:
    Sep 5, 2005
    641
    31
    0
    Location:
    South Florida
    Vehicle:
    2010 Prius
    Model:
    V
    Excellent: I approve.
     
    #10 Vincent, May 13, 2009
  11. geeky teacher

    geeky teacher New Member

    Joined:
    Jan 18, 2007
    393
    7
    0
    Location:
    West Suburban Chicago
    Vehicle:
    2007 Prius
    I saw the people, but my overall impression was that it was a cartoon that flew by extremely quickly . I can appreciate the artistry and craftmanship in the making of the commercial. The "Behind the Scenes" clip is making me take a closer look at "Harmony". The people in costume remind me of the Anne Geddes babies photographed in flower costumes. It's very cute, eye-catching and clever, but I still hope Toyota makes a commercial that spends more time showing off the features of the car.
     
    #11 geeky teacher, May 13, 2009
  12. usbseawolf2000

    usbseawolf2000 HSD PhD

    Joined:
    Sep 22, 2004
    14,487
    2,997
    0
    Location:
    Fort Lee, NJ
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    I didn't see the people the first time I saw it. It must be the harmony in those people in costume fooled my eyes.
     
    #12 usbseawolf2000, May 13, 2009
  13. dbacksfan

    dbacksfan Member

    Joined:
    Apr 7, 2009
    258
    22
    0
    Location:
    Scottsdale, Arizona
    Vehicle:
    2014 Prius v wagon
    Model:
    Three
    I can see most people, including myself, did not pickup on the imagery -- using people as landscape -- very clever, imaginative and creative.

    Here's my silly idea. In the follow ups, imagine particular blades of grass each morph back into a person. This is an "ah ha moment". Each person has a story to tell about how they use the Prius. This provides the opportunity to relate to different prospects (personnas) based upon benefits and usage scenarios, not features. This can be done in a very entertaining way that provides a gentle segway into one or two related features and avoids simply listing technical features which may be totally lost on the audience.

    In the past few years, thru my daughter, I've become very interested in the film industry. She's a passionate artist was just accepted into the BFA Digital Arts program at Dodge College, Chapman University. We dream of the day when she can create such wonderful, entertaining stories. Sorry for getting so off topic, but our family is so proud of her accomplishments.

    In any case, we look forward to seeing the sequels.
     
    #13 dbacksfan, May 14, 2009
(You must log in or sign up to post here.)