Wall Street Journal- going R-rated?

I am an occasionally reader of the Wall Street Journal. Although their editorial page is the usual right-wing propaganda (global warming is a myth, hybrid cars are bad, things are great in Iraq, blah, blah), their news reporting is usually good. But this weekend, I was at the fitness center (despite Mystery Squid's accusation, before I put him on ignore, that I have "liberal fat folds", I do work out regularly) and I pick up a newspaper with B&W photos of attractive ladies in skimpy, see-through lingerie. To my surprise, it was the WSJ, with a feature story on "Brides Gone Wild." Apparently (this is news to me), the trend is for brides to have risque photos taken of themselves in their underwear. Well, it will make wedding photo albums more interesting.

I'm wondering why the WSJ would pick up on this story. Are they trying to expand their readership beyond the old, conservative Republicans? Or are they attempting to induce heart attacks in their current readers? Is Frederick's of Hollywood the hot stock where we should be investing?

Being the capitalist publication that it is, you can't access the WSJ article unless you pay them (much like online porno.) However, you can see some of the photos here:
http://www.huffingtonpost.com/dr-peter-ros...ld_b_22078.html
(also at
http://online.wsj.com/public/article/SB114....html?mod=blogs