what is the name of the CABLE?

Looking at the DICE and perhaps other audio cables for iPod. What is the name for the "toyota" branded cable? I see it at the Toyota site but no ordering or other info is available.

I read trough many posts here at PCF, and looks like most people lean toward DICE and the VAIS. From what I gather the DICe is a bit less expensive, and the VAIS is a little more feature packed? is this true?

Does anyone know much about the "toyota" branded cable?

thanks