Whatever happened to "you meet the nicest people on a..

Whatever happened to "you meet the nicest people on a Honda"? - LACB, November 14, 2004

"Back in the 1960s, Honda's slogan was "you meet the nicest people on a Honda." Volkswagen Beetle ads proclaimed "hello," which later inspired Chrysler to run their Neon "Hi" ads. Those were the days. That was then; this is now.

Today, the emphasis is on the rugged, the tough, the macho. Out with the jellybean look; in with the industrial-mechanical look. Minivans are for moms. Real men and women drive SUVs. Ford markets its new F-Series Super Duty trucks with the slogan, "Meet the Beast." Even the "oh, what a feeling" folks at Toyota decide its elliptical logo is too wimpy. Expect Toyota's trucks to start sporting a rugged new industrial logo..."

 

Re: Whatever happened to "you meet the nicest people on

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Here's what happened to it:

ONE IN 10 ADMIT TO CUTTING OFF OTHER DRIVERS
...OR WANTED TO FORCE THEM OFF THE ROAD

November 16, 2004

Los Angeles (PRNewswire) - More than 10 percent of drivers admit they have intentionally cut off other drivers or have wanted to force them off the road during the past year, according to a recent survey by Farmers Insurance Group.

Of the 1,001 drivers surveyed, 14.3 percent said they had shouted at or had gotten into a honking match with another motorist. Furthermore, 24 of those surveyed said they had gotten into a fistfight with another driver, while 37 of the respondents admitted to having carried a weapon with them in case of a confrontation with another driver.

Farmers notes that aggressive driving, such as speeding, tailgating, unsafe lane changes, failing to signal intent to change lanes, or other forms of negligent or inconsiderate driving, often escalates into what has commonly become known as "road rage."

"Aggressive driving and road rage are both truly dangerous behaviors," said Jeff Beyer, senior vice-president, corporate communications for Farmers Insurance Group. "They put other motorists and passengers at risk, and should not be tolerated."

Road rage is defined as an assault with a motor vehicle or other dangerous weapon by the operator or passenger(s) of one motor vehicle on the operator or passenger(s) of another motor vehicle, or is caused by an incident that occurred on a roadway and is considered a criminal offense.

According to the Farmers survey, most road rage occurs among younger drivers. Nearly half (48 percent) of respondents who said they had shouted at or gotten into a honking match with another driver were in the 18-34 age group, which also ranked highest among those who said they had cut off another driver or felt like forcing them off the road (16.5 percent)...

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