I'll admit it. I was skeptical of the Prius Family concept. Over the years, the Prius nameplate has attracted an insanely loyal, albeit non-traditional, customer and enthusiast base. Would Toyota ruin all that goodwill by producing a Prius on steroids that gets <gasp> under 50 MPG? Not so; the Prius v wagon has been a resounding success. In the 3 months since it hit the market, it has easily exceeded Toyota's sales projections, just as I said it would in my glowing review back in May 2011.

I've been lucky to attend a number of Toyota press events over the last few years and have always been amazed by the technical presentations they give before we go test drive the cars. It has always struck me as being exactly the kind of presentation PriusChat members would love to get on the various Prius models. At the Prius c event last week I remembered my video camera and was able to capture the full presentation.

 Toyota's full press release on the 2012 Prius c is embedded below. More details to come in PriusChat's full review.

PRIUS C BUILDS

Prius c One – $18,950
• Standard equipment only (see standard equipment below)

Prius c Two  - $19,900 - adds –
• AM/FM CD player with MP3/WMA playback capability, 6 speakers in 6 locations, auxiliary audio jack, USB port with iPod® connectivity, auto sound leveling, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology
• Variable intermittent windshield wipers

Toyota was nice enough to furnish PriusChat with the official technical presentation used last week at the press first drive event. The first document embedded below is the Powerpoint presentation, and below it is the more detailed PDF that accompanies it.

It's a treasure trove of information for Prius enthusiasts. Remember, with great knowledge, comes great responsibility.