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2010 Prius Models and Option Packages - on PriusChat FIRST

Submitted by Danny on February 10, 2009 - 6:05pm.

Doug Coleman, Prius Product Manager for Toyota Motor Sales USA and friend to all PriusChatters, has provided PriusChat with the details on the 2010 Prius Models and Option Packages in an exclusive release before the information has even been posted to Toyota's own pressroom.  Below is the message that Doug posted this afternoon in the PriusChat Forums.

Alright everyone. You’ve been begging to know, so we twisted a few rules to get this info to you. Hot off the presses.

At the time of launch, we plan to offer the following models and packages:

Models

  • Prius II (model 1223): Standard equipment includes AM/FM/CD with WMA/MP3 playback capability, auxiliary audio jack, remote keyless entry, driver door Smart Key System, power door locks and power windows with auto up/down control, cruise control, tilt/telescopic steering wheel, driver seat vertical adjust, Push Button Start, electronic shift lever, 60/40 split fold down rear seats, Touch Tracer Display, Front, side, curtain, and driver knee airbags, 4-wheel disc brakes, STAR® Safety System, active front headrests, EV/Eco/Power modes, Multi-Information Display, 15” alloy wheels with wheel covers, halogen headlamps, rear wiper, heated outside mirrors
  • Prius III (mode 1225): Prius II equipment, plus JBL® AM/FM/6-CD changer with Bluetooth® hands free capability, integrated XM Satellite radio, and eight speakers
  • Prius IV (model 1227): Prius III equipment, plus leather trimmed seats and steering wheel, heated front seats, power driver lumbar support, 3-Door Smart Key, illuminated entry, Plasmacluster™, and autodimming rearview mirror with Homelink®
  • Prius V (model 1229): Prius IV equipment, plus 17” alloy wheels, LED headlamps with washers, and foglamps

Available Packages

  • Navigation Package: Voice-activated navigation system and backup monitor (available on Prius III, IV, and V)
  • Solar Roof Package: Tilt-slide moonroof with solar powered ventilation system and remote air-conditioning system, and voice-activated navigation system and backup monitor (available on Prius III and IV)
  • Advanced Technology Package: Lane Keep Assist, Dynamic Radar Cruise Control, Pre-Collision System, Intelligent Parking Assist, and voice-activated navigation system and backup monitor (available on Prius V)

Notes of interest:

  1. Prius I? Stay tuned, but not available at launch timing.
  2. There are 10 possible ways to configure a 2010 Prius (excluding colors) 
  3. “Silver” = Prius III, “Gold” = Prius IV with Solar Roof Package, “Platinum” = Prius V with Adv. Tech Package. 
  4. No Solar Roof available with LEDs/fogs or Adv Tech Package (weight/engineering challenge already mentioned) 
  5. Safety Connect not available until fall ‘09 
  6. Yes, you can provide us your feedback here and we will collect it. But it is extremely unlikely that any packaging will change by launch - future model years are more likely.

PRIUS PRIORITY PARTICIPANTS: we recommend you do NOT immediately cancel your order now if you see something else you would rather have. Remember, you are not bound to your order and can cancel once you see pricing. We suggest you wait until pricing is available to make that decision.

Enjoy!

Doug Coleman
Prius Product Manager
Toyota Motor Sales USA

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