1. Offline
    • Admin/Founder

    Danny Admin/Founder

    Member Since:
    Nov 24, 2003
    Posts:
    6,278
    Likes Received:
    1,023
    Location:
    Charlotte, NC
    Your Vehicle Year:
    Other Non-Hybrid
    Model:
    N/A
    Toyota revealed today that over 29,000 people have pre-registered for the 2012 Prius Plug-In on Toyota's website. It looks like they anticipate a conversion rate of about 50% on those registrations, with a sales outlook of at least 16,000 plug-ins in 2012.
    John Hanson told Bloomberg, “We think it’s going to be a strong seller and we’ll deliver to whatever level the market wants,” he said yesterday. “We’re certainly on line to sell 16,000 to 17,000 in 2012.”
    If Toyota is able to sell 16,000 Prius Plug-Ins in 2012, that will add an additional 10% to the normal Prius sales (140,000 in 2010). With anticipated sales of the Prius v adding another 20% to Prius sales, Toyota is all of a sudden looking at total 2012 Prius sales in the range of 185,000 cars. That's a lot of new Prii on the road.
    Toyota expects the Prius Plug-In to sell for $3,000 to $5,000 more than a standard version, which starts at $23,520, said Jana Hartline, a company spokeswoman. Hartline also added that the Prius Plug-In should qualify for a tax credit of at least $2,500.
    If that additional cost is closer to $3,000 than $5,000, there will almost be no reason to purchase a traditional Prius if given the option. And that's Toyota's plan for 2012: lots of Prius options.
    Source: Bloomberg
  2. Offline

    Sergiospl Senior Member

    Member Since:
    Apr 22, 2011
    Posts:
    2,110
    Likes Received:
    609
    Location:
    Florida
    Your Vehicle Year:
    Other Non-Hybrid
    Model:
    N/A
    With 40,000 green stickers up for grab in California HOV lanes, Federal and State tax credits, 16,000 is conservative in my opinion. California alone will probably buy at least as many. I think Toyota will have difficulty keeping up with demands in all markets.
  3. Offline

    spwolf Senior Member

    Member Since:
    Sep 16, 2005
    Posts:
    2,808
    Likes Received:
    266
    Location:
    Eastern Europe
    well it means they will have around 1.8k/month capacity for US alone (since it is launching in June), at least... and best part is Toyota estimates the price being 3k-5k more than Prius G3. Which is pretty darn sell-able.
  4. Offline

    Prius Team Toyota Marketing USA

    Member Since:
    Sep 15, 2008
    Posts:
    598
    Likes Received:
    1,577
    Location:
    CA
    Your Vehicle Year:
    2008 Prius
    Another update:

    As of today, we're actually over 31,000 Priority Registrations. But, if you haven't registered yet, there's still time (toyota.com/plugin).

    Now, as for the other bits of info, you're probably reading a bit too much into the price reference and conversion rates of Registrants to sales. Keep in mind that loose dollar figure is something that's been kicking around since the Demonstration Program began, it's not necessarily reflective of our current go-to market plans. Lots of room for interpretation still, I know, but the exact info will be out soon enough!

    Best,
    Erica Gartsbeyn, Prius Product Marketing, Toyota USA
    1 people like this.
  5. Offline

    MERIDIAN Junior Member

    Member Since:
    Jun 18, 2008
    Posts:
    77
    Likes Received:
    11
    Location:
    Long Island,New York
    Your Vehicle Year:
    2006 Prius
    Will Toyota be filling the orders in the order that pre-registrations have been received?
  6. Offline
    • Moderator

    TonyPSchaefer Your Friendly Moderator

    Member Since:
    May 11, 2004
    Posts:
    14,107
    Likes Received:
    1,422
    Location:
    Far-North Chicagoland
    Your Vehicle Year:
    2004 Prius
    Model:
    N/A
    It's my understanding that they will be. But for an additional $20, perhaps a certain PriusChat Moderator can look into getting your named bumped up closer to the top.

    So send me $20 and as far as you know I got your name bumped up. :D
    1 people like this.
  7. Offline

    john1701a Prius Guru

    Member Since:
    Jan 6, 2004
    Posts:
    7,650
    Likes Received:
    1,840
    Location:
    Minnesota
    Your Vehicle Year:
    2012 Prius Plug-in
    Model:
    Plug-in Advanced
    Sweet! :clap2:

    Strong interest prior to rollout has really paid off in the past. This one will be especially exciting though, it bumps hybrid acceptance up to a whole new level.
    .
  8. Offline

    bisco cookie crumbler

    Member Since:
    May 11, 2005
    Posts:
    17,527
    Likes Received:
    2,767
    Location:
    boston
    Your Vehicle Year:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    i'm on the toyota email update list, but i have never received a preregistration offer.:(
  9. Offline

    dipper Active Member

    Member Since:
    May 4, 2005
    Posts:
    839
    Likes Received:
    56
    Hmm.... from the above comment, sounds like nowhere close to $3k-$5k above a regular Prius. $40k from that statement? If so, I will be out.
  10. Offline

    macmaster05 Senor Member

    Member Since:
    Sep 27, 2009
    Posts:
    3,918
    Likes Received:
    563
    Location:
    USA
    Your Vehicle Year:
    2009 Prius
    Model:
    N/A
    More of these things on the road is, unequivocally, a good thang.

    Tony I'll send you $20. Can it be in Borders gift cards?
  11. Offline
    • Moderator

    TonyPSchaefer Your Friendly Moderator

    Member Since:
    May 11, 2004
    Posts:
    14,107
    Likes Received:
    1,422
    Location:
    Far-North Chicagoland
    Your Vehicle Year:
    2004 Prius
    Model:
    N/A
    For you, I'll accept two!
  12. Offline

    hill High Fiber Member

    Member Since:
    Jun 23, 2005
    Posts:
    8,736
    Likes Received:
    1,170
    Location:
    South OC So Cal & the Flathead Valley, MT
    Your Vehicle Year:
    2004 Prius
    Model:
    IV
    Everyone knows the WEST COAST get stuff 1st. That's why Doug & friends get free Disny Passes on Me . . . you want graft?
    BRING IT ON ! ! !

    :fencing:



    :lol:
  13. Offline

    Prius Team Toyota Marketing USA

    Member Since:
    Sep 15, 2008
    Posts:
    598
    Likes Received:
    1,577
    Location:
    CA
    Your Vehicle Year:
    2008 Prius

    Not quite right Tony....there is no particular place in line within the 31,000 Priority Registrants. But, being a Priority Registrant will get you first access to place your orders when the Online Order System goes live. Details on the Order System have not yet been released so you'll have to stay tuned for those.

    Erica
    1 people like this.
  14. Offline

    MERIDIAN Junior Member

    Member Since:
    Jun 18, 2008
    Posts:
    77
    Likes Received:
    11
    Location:
    Long Island,New York
    Your Vehicle Year:
    2006 Prius
    Too Funny! LOL'
  15. Offline

    MERIDIAN Junior Member

    Member Since:
    Jun 18, 2008
    Posts:
    77
    Likes Received:
    11
    Location:
    Long Island,New York
    Your Vehicle Year:
    2006 Prius
    I've made a $50 donation in your name to :The Human Fund (Money for People)
  16. Offline

    oldasdust New Member

    Member Since:
    Apr 25, 2011
    Posts:
    347
    Likes Received:
    43
    Location:
    illinois
    Your Vehicle Year:
    2011 Prius
    Model:
    Three
    Price point will make or break the rollout and toyota knows this. Once again the others will have to play catch up or get out of the game. NICE
  17. Offline

    drash Active Member

    Member Since:
    Jan 5, 2005
    Posts:
    555
    Likes Received:
    63
    Location:
    Upstate NY
    Your Vehicle Year:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    So I'm reading into this, I think, whoever gets their order in first is who will get the early production. Not who registered first. Here that john1701a? You'll have to be pretty quick on the mouse to beat me. I'm hoping it isn't based on dealer volume.

    :typing:
  18. Offline

    SageBrush Senior Member

    Member Since:
    Jun 4, 2008
    Posts:
    8,559
    Likes Received:
    1,625
    Location:
    New Mexico
    Your Vehicle Year:
    2012 Prius v wagon
    Model:
    Two
    ^^ Erica did not actually say that the actual online order system will be FIFO. In previous iterations of Prius roll-outs, so called 'pioneers' gained early purchase by agreeing to buy the car sight unseen. The pioneer option was only offered to people Toyota thought highly motivated to buy the car, or influential consumers. Everybody else is submerged into Toyota's larger marketing plans.

    Erica is just trying to keep the talk going. Do not read too much into the chatter.
  19. Offline

    Rybold globally warmed member

    Member Since:
    May 14, 2008
    Posts:
    2,760
    Likes Received:
    320
    Location:
    Southern California
    Your Vehicle Year:
    Other Non-Hybrid
    Did something change? All the previous Toyota marketing materials have stated "Spring 2012" for the Prius PHV. It says Spring 2012 on the Toyota website: Toyota Prius Family

    .
  20. Offline

    evnow Active Member

    Member Since:
    Apr 22, 2010
    Posts:
    815
    Likes Received:
    153
    Location:
    Seattle, WA
    Your Vehicle Year:
    Other Non-Hybrid
    Model:
    N/A
    Wow - this is looking more and more like Leaf's ordering process. Just make sure you don't use Critical Mass as your software vendor ;)

Share This Page